Author

  • Airin Niza Za’ba

    • Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Malaysia
    • Malaysia

  • Dileep Kumar M.

    • College of Business, Universiti Utara Malaysia, Sintok Kedah, Malaysia
    • Malaysia

Abstract

This study was conducted to investigate factors that influencing experiential value of timeshareowners in purchasing timeshare in Malaysia. The research framework was constructed based on the extensive literature review to establish the hypothesis. The researcher used questionnaire and the respondents is among the timeshare owners from Malaysia. Quantitative methods were applied in the research for validity. The analysis of the findings of this research reveals that whether involvement ofinfrastructure, security, risk, cost and price would havebring significant experiential value to the timeshare owners.

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References

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How to Cite

Za’ba, A. N., & M., D. K. (2015). Factors that Influence Experiential Value of Timeshare Owners toward Timeshare Purchasing in Malaysia. Information Management and Business Review, 7(1), 23-28. https://doi.org/10.22610/imbr.v7i1.1135

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Copyright (c) 2015 Airin Niza Za’ba, Dileep Kumar M. (Author)

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Section

Research Paper

Published in

Vol. 7 No. 1 (2015) Trade Finance, Brand Communities & Agribusiness View issue contents

Published

2015-02-28

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