Author

  • Asghar Afshar Jahanshahi

    • Department of Commerce & Research Center, University of Pune, India
    • India

  • Mohammad Ali Hajizadeh Gashti

    • Faculty of Management and Human Resource Development, Universiti Teknologi Malaysia, Malaysia
    • Malaysia

  • Seyed Mohammad Sadeq Khaksar

    • Information Technology Management, University of Sistan & Bluchestan, Iran
    • Iran, Islamic Republic of

  • Bairagi Kachardas Pitamber

    • Department of Commerce & Research Center, University of Pune, India
    • India

Abstract

The cutting edge for business today is electronic commerce. The main vehicle of electronic commerce unequivocally is the Internet and the World Wide Web. With the rapid advancement in the Internet software and hardware and the infrastructure, the electronic commerce is also becoming more and more popular. Many large corporations, small and medium companies and individuals are investing more and more in the Internet business. The main purpose of this paper is to study the effect of e-commerce applications on the operational performance of small and medium enterprises. There are many different types of e-commerce usages that may influence operational performances; in this research we group them according to five different categories: electronic advertising, payment system, marketing, customer support service, order and delivery. For analyzing the data derived from questionnaire, Goodness of Fit Tests and Structural Equation Modeling/Path Analysis were used and the software’s which has been used for analyzing the data were LISREL 8.54 and SPSS 18. Survey is considered to be the most appropriate and suitable for this study. According to statistical analysis in this research the results indicates that the electronic commerce applications has been influential on the operational performance in the Indian SMEs.

Keywords

References

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How to Cite

Jahanshahi, A. A., Hajizadeh Gashti, M. A., Sadeq Khaksar, S. M., & Pitamber, B. K. (2011). Electronic Commerce Applications among Indian Small and Medium Enterprises. Information Management and Business Review, 2(6), 276-286. https://doi.org/10.22610/imbr.v2i6.908

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Copyright (c) 2011 Asghar Afshar Jahanshahi, Mohammad Ali Hajizadeh Gashti, Seyed Mohammad Sadeq Khaksar, Bairagi Kachardas Pitamber (Author)

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Research Paper

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Vol. 2 No. 6 (2011) Leadership, Capital Markets & Digital Enterprise View issue contents

Published

2011-06-15

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