Author

  • J.S. Keshminder

    • Universiti Teknologi MARA, Puncak Alam
    • Malaysia

  • Afiza Azura Mohamad Arshad

    • Universiti Teknologi MARA, Puncak Alam
    • Malaysia

  • Dr. Nur Azirah Zahida Mohamad Azhar

    • Universiti Teknologi MARA
    • Malaysia

Abstract

The fast pace of the digital revolution in education and the changing learning habits of Generation Z learners have presented challenges to the traditional methods of teaching economics. Students accustomed to concise, visual and mobile content may be less receptive to lecture-based instruction when faced with abstract and conceptually demanding topics. This research examines EcoBytes, a microlearning platform that offers short videos on economics through TikTok and YouTube Shorts, connecting to additional learning resources such as QR-coded links to full lectures, quizzes, case studies on Universiti Teknologi MARA’s UFuture learning management system, PowerPoint summaries and printable worksheets. A quasi-experimental pre-test/post-test design was used in which undergraduate students completed structured assessments before and after use of EcoBytes. Descriptive statistics were employed to contrast item-level error percentages and overall score distributions. The results show a reduction in the number of errors in the selected items and an upward shift in the distribution of scores on the post-test. This indicates an improvement in conceptual performance as a consequence of the intervention. Student engagement was not directly measured and is discussed as a possible benefit. The study is based on the Cognitive Load Theory, Microlearning Theory, Constructivist Learning Theory and Technology Acceptance Model and presents EcoBytes as a flexible supplementary approach to support economics learning with short-form digital content.

Keywords

References

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How to Cite

Keshminder, J., Mohamad Arshad, A. A., & Mohamad Azhar, N. A. Z. (2026). EcoBytes: Enhancing Teaching and Learning in Economics through Short-Form Microlearning Videos. Information Management and Business Review, 18(3(I), 119-130. https://doi.org/10.22610/imbr.v18i3(I).4897

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Copyright (c) 2026 J.S. Keshminder, Afiza Azura Mohamad Arshad, Dr. Nur Azirah Zahida Mohamad Azhar (Author)

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Vol. 18 No. 3(I) (2026) Digital Transformation, Sustainability & Learning Innovation View issue contents

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2026-09-18

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