Author

  • Nurfarah Diyana Mohd Firhad

    • BIMB Investment Management Berhad Malaysia
    • Malaysia

  • Syed Ashrene Syed Omar

    • Universiti Teknologi MARA
    • Malaysia

  • Janiffa Saidon

    • Universiti Teknologi MARA
    • Malaysia

  • Nuryusmawati Mohd Yusof

    • Universiti Teknologi MARA
    • Malaysia

  • Nor Lelawati Jamaludin

    • Universiti Teknologi MARA
    • Malaysia

  • Faizah Md Sohid

    • Universiti Teknologi MARA
    • Malaysia

  • Faizah Mashahadi

    • Universiti Teknologi MARA
    • Malaysia

Abstract

This study aims to determine the factors that influence consumer buying behavior for foreign products among Malaysian university students. Therefore, a survey of 134 Malaysian university students in Selangor Malaysia was conducted to determine the factors that influence consumer buying behavior. Correlation analysis is used to analyze the data to identify the relationship between the variables. Furthermore, multiple regression analysis is applied to determine the significant factors that affect consumer buying behavior for foreign products among Malaysian university students. The results of the survey suggest that product price, product quality and country of origin are significant factors in explaining consumer buying behavior. This study offers renewed empirical insights that contribute to a new way of thinking about the factors driving consumer buying behavior for foreign products specifically in Malaysia.

Keywords

References

  • Aboagye, S., & Haozhen, Z. (2024). The Influence of Country of Origin on Consumer Perception and Purchase Decision: A Review.
  • Azzahra, T. R., & Kusumawati, N. (2023). Impact of Mobile Service Quality, Perceived Value, Perceived Usefulness, Perceived Ease of Use, Customer Satisfaction Towards Continuance Intention to Use MyTelkomsel App. Journal of Consumer Studies and Applied Marketing, 1(1), 46–60.
  • Caruana, A. (1996). The effects of dogmatism and social class variables on consumer ethnocentrism in Malta. Marketing Intelligence & Planning, 14(4), 39–44.
  • Danylenko, V., Shestakov, I., & Svizhevsky, M. (2025). Consumer Behavior in the Context of International Marketing: Influence Factors And Strategic Approaches. Economic Scope, 206, 45–50.
  • Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2022). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19–40.
  • Faul, F., Erdfelder, E., Buchner, A., & Lang, A. G. (2009). Statistical power analyses using G*Power 3.1: Tests for
  • correlation and regression analyses. Behavior Research Methods, 41(4), 1149-1160.
  • Feyerlein, D. (2017). Intensify Business Performances of Multinationals: An Introduction to Five Strategic Elements within Performance Management. International Journal of Business and Management, 12(5), 17–26.
  • Guildford, J. P. (1973). Fundamental Statistics in Psychology and Education. McGraw-Hill.
  • Haque, A., Anwar, N., Yasmin, F., Sarwar, A., Ibrahim, Z., & Momen, A. (2015). Purchase intention of foreign products: A study on Bangladeshi consumer perspective. Sage Open, 5(2), 2158244015592680.
  • Haron, S. A., & Chinedu, A. H. (2017). Consumer Background and Decision-Making Styles of Malaysian College Students. International Journal of Business and Management, 13(1), 170–170.
  • Lee, J. E., Ling, G. M., & Noor, M. N. B. M. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3(3), 161–178.
  • Magnusson, P., Haas, S. M., & Zhao, H. (2008). A Branding Strategy for Emerging Market Firms Entering Developed Markets. Journal of International Consumer Marketing, 20, 95–107.
  • Margalit, L. (2020). If You Want to Trigger an Emotional Purchase, Don't Make Your Customers Think: Understanding Customer Decision Making. In Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (pp. 176-192). IGI Global.
  • Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J. T., Khamaludind, K., Syam, S., & Lestari, S. (2021). The effect of supply chain quality perception and country of origin on Smartphones purchase intention of Indonesian consumers. Uncertain Supply Chain Management, 10(1), 277–284.
  • Sekaran, U., & Bougie, R. (2013). Research Methods for Business: A Skill-Building Approach. Wiley.
  • Tabish, M., Bashir, M. A., & Nadeem, S. (2025). Impact of Influencer Marketing on the Purchase Intention of Consumers. International Journal of Experiential Learning & Case Studies, 10(1), 1–32.
  • Tariq, M. I., Nawaz, M. R., Nawaz, M. M., & Butt, H. A. (2013). Customer perceptions about branding and purchase intention: a study of FMCG in an emerging market. Journal of basic and applied scientific research, 3(2), 340-347.
  • Zeeshan, Z. M. (2013). The Impact of Mobile Service Attributes on Males’ and Females’ Purchase Decision. Management and Marketing, 8(4),669.

Downloads

No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.

How to Cite

Mohd Firhad, N. D., Syed Omar, S. A., Saidon, J., Mohd Yusof, N., Jamaludin, N. L., Md Sohid, F., & Mashahadi, F. (2026). Factors Influencing Consumer Buying Behavior for Foreign Products. Information Management and Business Review, 18(3(I), 131-135. https://doi.org/10.22610/imbr.v18i3(I).4898

Share this article

License

Copyright (c) 2026 Nurfarah Diyana Mohd Firhad, Syed Ashrene Syed Omar, Janiffa Saidon, Nuryusmawati Mohd Yusof, Nor Lelawati Jamaludin, Faizah Md Sohid, Faizah Mashahadi (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.

Keywords

Section

Research Paper

Published in

Vol. 18 No. 3(I) (2026) Digital Transformation, Sustainability & Learning Innovation View issue contents

Published

2026-09-18

Submissions

Have research to publish? Information Management and Business Review welcomes submissions.

Make a Submission