Corresponding Author

  • Dr Siti Norbaya Mohd Rashid

    • Universiti Teknologi MARA, Puncak Alam
    • Malaysia

Author

  • Dr Norliza Che Yahya

    • Universiti Teknologi MARA, Puncak Alam
    • Malaysia

  • Rizky Yudaruddin

    • Mulawarman University, Samarinda
    • Indonesia

  • Ahmad Danial Zainudin

    • Asia Pacific University of Technology and Innovation
    • Malaysia

  • Mohd Fariz Helmi Husain

    • Cyberview Sdn. Bhd., Cyberjaya, Selangor
    • Malaysia

Abstract

The rapid growth of Environmental, Social, and Governance (ESG) investing has coincided with the increasing reliance of young investors on social media for financial decision-making. While digital platforms and financial influencers ("finfluencers") accelerate information dissemination, limited empirical work explains how digital cues interact with psychological biases in emerging markets. Drawing upon the Theory of Planned Behavior (TPB) and Social Influence Theory, this conceptual study proposes a framework to investigate the effect of social media exposure on ESG investment intentions among young retail investors in Malaysia, while examining herding behavior as a moderating mechanism. The proposed framework outlines a quantitative cross-sectional research design utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the structural relationships. The paper provides theoretical insights into the convergence of digital media dynamics, psychological biases, and sustainable finance in emerging markets, offering practical implications for policymakers, financial institutions, and regulators.

Keywords

References

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How to Cite

Mohd Rashid, S. N., Che Yahya, N., Yudaruddin, R., Zainudin, A. D., & Helmi Husain, M. F. (2026). Social Media Influence on ESG Investment Intentions: Herding Effects Among Young Investors. Information Management and Business Review, 18(4(I), 447-451. https://doi.org/10.22610/imbr.v18i4(I).4946

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Copyright (c) 2026 Dr Siti Norbaya Mohd Rashid (Corresponding Author); Dr Norliza Che Yahya, Rizky Yudaruddin, Ahmad Danial Zainudin, Mohd Fariz Helmi Husain (Author)

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Section

Research Paper

Published in

Vol. 18 No. 4(I) (2026) Inclusive Workplaces, Digital Learning & Enterprise Resilience View issue contents

Published

2026-10-28

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