Author

  • Khalid Jamil

    • National University of Modern Languages (NUML) Islamabad, Pakistan
    • Pakistan

  • Muhammad Asghar Ali

    • International Islamic University Islamabad, Pakistan
    • Pakistan

  • Ahsan Zubair

    • Government College University Faisalabad, Pakistan
    • Pakistan

Abstract

This article describes how much the importance and impact of preferential treatment by salespersons & customers-salespersons relationship & trust for store loyalty. Providing preferential treatment and customer trust to salesperson can be very useful for managers so that customers can be loyal. This long-term relationship helps retailers gain profits and survive in business. A questionnaire was used to collect data. Most of the data was collected from Faisalabad University students by using convenience sampling, but some of the respondents responsible for different spheres were also included in generalizability. A sufficient number of females have also been included according to the needs of the research. Both preferential treatment and trust in salesperson have a positive impact on the build-up of store loyalty. The results also that trust in the salesperson is more affecting the customer's commitment to salesperson and thus creates loyal customers.

Keywords

References

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How to Cite

Jamil, K., Ali, M. A., & Zubair, A. (2017). How to Generate Store Loyalty? Exploring the Role of Preferential Treatment and Salesperson Trust: Mediating role of Commitment to Salesperson. Information Management and Business Review, 9(5), 17-23. https://doi.org/10.22610/imbr.v9i5.1959

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Research Paper

Published in

Vol. 9 No. 5 (2017) Intellectual Capital, Logistics & Green Energy View issue contents

Published

2017-11-30

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