Author

  • Muhammad Irfan Akram

    • Government College University, Faisalabad, Pakistan
    • Pakistan

  • Sheikh Aftab Ahmad

    • Department of Economics and Finance, University of Hail, Saudi Arabia
    • Saudi Arabia

  • Ahsan Ul Haq

    • Riphah International University, Faisalabad, Pakistan
    • Pakistan

Abstract

This study aims to highlight the impact of promotional advertising on children's buying behavior. Promotions are tools that maximize the sales of any organization. Retailers or manufacturers apply this tool to invite consumers to buy more products. The proposed study aims to focus the advertising impact on child purchases in the Pakistani capital. It is convenient to sample 500 respondents and collect data with the help of the questionnaire. The results show that there is a negligible correlation between the purchase behavior and coupons. On the contrary, buying one-to-one free, the physical environment impacts significantly on the purchase behavior. The proposed research helps marketers recognize most effective promotional ads that can significantly affect a child's buying behavior.

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References

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How to Cite

Akram, M. I., Ahmad, S. A., & Haq, A. U. (2019). How Promotional Advertisements Can Change the Buying Behavior of Children. Information Management and Business Review, 11(3(I), 46-50. https://doi.org/10.22610/imbr.v11i3(I).2946

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Copyright (c) 2019 Muhammad Irfan Akram, Sheikh Aftab Ahmad, Ahsan Ul Haq (Author)

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Section

Research Paper

Published in

Vol. 11 No. 3(I) (2019) Climate Risk, Process Reengineering & Consumer Behaviour View issue contents

Published

2019-10-31

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