Author

  • Azzura Nordin

    • Faculty of Business & Management, Universiti Teknologi MARA, Malaysia
    • Malaysia

  • Aziz Jamal

    • Faculty of Business & Management, Universiti Teknologi MARA, Malaysia
    • Malaysia

  • Nor Zaihan Mat Hasan Mat Hussin

    • Faculty of Business & Management, Universiti Teknologi MARA, Malaysia
    • Malaysia

  • Mohd Zulkifli Abdullah

    • Faculty of Business & Management, Universiti Teknologi MARA, Malaysia
    • Malaysia

  • Saadiah Juliana Saadun

    • Faculty of Business & Management, Universiti Teknologi MARA, Malaysia
    • Malaysia

Abstract

This paper examines the role of patriotism, volunteerism, and perceived empowerment in fostering community engagement during sports events. Using purposive sampling, this study employed 174 undergraduate event management students to answer questionnaires that measured patriotism, volunteerism, perceived empowerment, and community engagement. The relationship of studied variables was primarily analyzed using correlational and multivariate regression analyses through structural equation modeling (SEM). The results of the analyses identified patriotism, voluntarism, and perceived empowerment statistically and significantly influenced respondents` community engagement. Patriotism also emerged as a predictor that influenced community engagement the most. The findings underscore the importance of understanding the specific event context in shaping the influence of these factors. The study highlights the significance of community engagement in sports events for sports management research and practice, emphasizing the motives behind voluntary participation and the potential impact on community development and social outcomes.

Keywords

References

  • Acock, A.C. (2013). Discovering Structural Equation Modeling Using Stata. Stata Press
  • Allen, J. B. & Bartle, M. (2014). Sport event volunteers' engagement: management matters. Managing Leisure, 19, 36 - 50.
  • Bales, K. (1996). Measuring the propensity to volunteer. Social Policy & Administration, 30(3), 206-226.
  • Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences. New York, NY: Routledge Academic
  • Chalip, L. (2006). Towards social leverage of sports events. Journal of sport & tourism, 11(2), 109-127.
  • Della Corte, V., Del Gaudio, G. & Nevola, G. (2020). The Engagement of Community and Volunteers in a SmallScale Sport Event and the Impact on Sustainable Tourism.
  • Doolittle, A. & Faul, A. C. (2013). Civic Engagement Scale: A Validation Study. SAGE Open, 3(3). https://doi.org/10.1177/2158244013495542
  • Fotiadis, A. & Vassiliadis, C. (2020). Principles and Practices of Small-Scale Sport Event Management. IGI Global.
  • Frans, D. J. (1993). A Scale for Measuring Social Worker Empowerment. Research on Social Work Practice, 3(3), 312–328. https://doi.org/10.1177/104973159300300305 Statistical Analysis
  • Hallmann, K. & Zehrer, A. (2017). Event and community involvement of sports event volunteers. International Journal of Event and Festival Management, 8, 308-323.
  • Higham, J. (1999). Commentary - sport as an avenue of tourism development: an analysis of the positive and negative impacts of sport tourism, Current Issues in Tourism, 2(1), 82-90, doi: 10.1080/13683509908667845.
  • Hover, P., Dijk, B., Breedveld, K., Van Eekeren, F. & Slender, H. (2016). Creating social impact with sports events. https://dspace.library.uu.nl/bitstream/1874/348270/1/sport.pdf
  • Inoue, Y. & Havard, C. T. (2014). Determinants and consequences of the perceived social impact of a sports event, 28(3). https://doi.org/10.1123/JSM.2013-0136
  • Kaplanidou, K. (2020). Sports events and community development: resident considerations and community goals. International Journal of Sports Marketing & Sponsorship, 22(1), 53–66. https://doi.org/10.1108/ijsms-05-2020-0082
  • Karadakis, K. (2012). The influence of small-scale sports events impacts personal and community quality of life and support for sports event tourism. University of Florida.
  • Kerwin, S., Warner, S., Walker, M. & Stevens, J. (2015). Exploring a sense of community among small-scale sports event volunteers. European Sport Management Quarterly, 15, 77 - 92.
  • Kim, Y., Yim, K. & Ko, Y. J. (2013). Consumer patriotism and response to patriotic advertising: comparison of international vs. national sports events. International Journal of Sports Marketing & Sponsorship, 14(3), 74–96. https://doi.org/10.1108/ijsms-14-03-2013-b006
  • Kim, Y., Yim, K. & Ko, Y. J. (2013). Consumer patriotism and response to patriotic advertising: comparison of international vs. national sports events, 14(3). https://doi.org/10.1108/IJSMS-14-03-2013-B006
  • Ličen, S. (2019). Influence of hosting a major sports event on patriotic attitudes: The EuroBasket 2013 competition in Slovenia. International Review for the Sociology of Sport, 54(3), 361-383.
  • Marques Miragaia, D. A., da Costa, C. D. M. & Ratten, V. (2018). Sports events at the community level: A pedagogical tool to improve skills for students and teachers, 60(5). https://doi.org/10.1108/ET-12-2017-0206
  • Misener, L. & Mason, D. S. (2010). Towards a community-centered approach to corporate community involvement in the sporting events agenda. Journal of Management & Organization, 16, 495-514.
  • Parra-Camacho, D., González-García, R. J. & Alonso-Dos-Santos, M. (2021). Social impact of a participative small-scale sporting event, 11(2). https://doi.org/10.1108/SBM-12-2019-0119
  • Santos, M., Vizcaíno, F., & Campos, C. (2020). The influence of patriotism and fans’ fulfillment of sponsorship activation in the sponsor’s image transfer process. Sport in Society, 23, 280 - 295. https://doi.org/10.1080/17430437.2019.1619700.
  • Schatz, R. T., Staub, E. & Lavine, H. (1999). On the varieties of national attachment: Blind versus constructive patriotism. Political Psychology, 20(1), 151-174.
  • Scotto di Luzio, S., Martinent, G., Guillet-Descas, E., & Daigle, M. P. (2020). Exploring the role of sports sense of community in perceived athlete burnout, sport motivation, and engagement. Journal of Applied Sport Psychology, 32(5), 513-528.
  • Schulenkorf, N. (2010). Bridging the divide: The Role of Sports Events in Contributing to Social Development between Disparate Communities.
  • Schulenkorf, N. & Schlenker, K. (2017). Leveraging sports events to maximize community benefits in low- and middle-income countries, 21(2). https://doi.org/10.3727/152599517X14878772869766
  • Schulenkorf, N., Thomson, A. & Schlenker, K. (2011). Intercommunity Sport Events: Vehicles and Catalysts for Social Capital in Divided Societies, 15(2). https://doi.org/10.3727/152599511X13082349958316
  • Wilson, O., Whatman, C., Walters, S., Keung, S., Enari, D., Rogers, A., Millar, S., Ferkins, L., Hinckson, E., Hapeta, J., Sam, M., & Richards, J. (2022). The Value of Sport: Wellbeing Benefits of Sport Participation during Adolescence. International Journal of Environmental Research and Public Health, 19.
  • Yao, Q. & Schwarz, E. C. (2017). Impacts and implications of an annual major sport event: A host community perspective, 8. https://doi.org/10.1016/J.JDMM.2017.02.007
  • Zhigang, W., Yingfei, L., Jinyao, Z., Xintao, L., Hongyan, D. & Lei, Z. (2022). How Sports Event Volunteer Management Affects Volunteers’ Satisfaction and Engagement: The Mediating Role of Social Capital. SAGE Open, 12.
  • Zhou, R. & Kaplanidou, K. (2018). Building social capital from sport event participation: An exploration of the social impacts of participatory sports events on the community. Sport Management Review, 21(5), 491–503. https://doi.org/10.1016/j.smr.2017.11.001.

Downloads

No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.

How to Cite

Nordin, A., Jamal, A., Mat Hasan Mat Hussin, N. Z., Abdullah, M. Z., & Saadun, S. J. (2023). Exploring the Impact of Patriotism, Volunteerism and Perceived Empowerment on Community Engagement in Sports Events. Information Management and Business Review, 15(3(SI), 490-496. https://doi.org/10.22610/imbr.v15i3(SI).3450

Share this article

License

Copyright (c) 2023 Azzura Nordin, Aziz Jamal, Nor Zaihan Mat Hasan Mat Hussin, Mohd Zulkifli Abdullah, Saadiah Juliana Saadun (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.

Keywords

Section

Research Paper

Published in

Vol. 15 No. 3(SI) (2023) Technology and Entrepreneurship: Revitalizing Business Sustainability Models View issue contents

Published

2023-09-17

Submissions

Have research to publish? Information Management and Business Review welcomes submissions.

Make a Submission