Abstract
Herding behaviour can be captured by the relationship between share price movements with the market, typified by beta. We examine herding behaviour for the period 1995 to 2011 and find that it is absent overall, yet present during bear market periods only. When examined alongside the market cycle, herding appears to dramatically fluctuate before a market contraction. Conceptually, herding can be seen as an explanatory factor for the existence of a nonlinear market model. Our findings infer that a negative market reaction (contraction) is preceded by an increase in herding. The evidence of herding in during a South African market contraction can thus impact financial forecasts and volatility estimates of the market. Further, it could possibly indicate the level of confidence of market participants – both experienced and inexperienced individuals tend to follow the group consensus in times of a market downturn, yet deviate from the group consensus in times of a market upturn.
Keywords
- Market Structure and Pricing Search this journal for Market Structure and Pricing (opens in a new tab)
- Analysis of Collective Decision-Making Search this journal for Analysis of Collective Decision-Making (opens in a new tab)
- Information Search this journal for Information (opens in a new tab)
- Knowledge and Uncertainty Search this journal for Knowledge and Uncertainty (opens in a new tab)
- General Financial Markets Search this journal for General Financial Markets (opens in a new tab)
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Copyright (c) 2013 Yudhvir Seetharam, James Britten (Author)

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Keywords
- Market Structure and Pricing Search this journal for Market Structure and Pricing (opens in a new tab)
- Analysis of Collective Decision-Making Search this journal for Analysis of Collective Decision-Making (opens in a new tab)
- Information Search this journal for Information (opens in a new tab)
- Knowledge and Uncertainty Search this journal for Knowledge and Uncertainty (opens in a new tab)
- General Financial Markets Search this journal for General Financial Markets (opens in a new tab)
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Vol. 5 No. 2 (2013)
Monetary Union, Behavioural Markets & Service Quality
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