Abstract
Corporate social responsibility is being increasingly considered vital for organizational success and sustainable growth, especially in view of corporations operating in an environment with multiple stakeholder interests. Investment in CSR should not been seen as an expense, but rather the allocation of resources to strengthen relationships with stakeholders in an endeavour to reap the multifaceted benefits of such investments Financial institutions like banks need to be seen as leading organizations who engage in social activities that uplift society, the environment and economy. The article analyses significant areas of corporate social responsibility for banks which are integral for customers, government, suppliers, citizens, employees and global partners for enhancing the responsibility of banks to a diverse range of stakeholders who have an interest in the banks. This ‘common good’ reputation can provide several advantages to banks which further impacts on the performance of banks.
Keywords
- Corporate Social Responsibility Search this journal for Corporate Social Responsibility (opens in a new tab)
- Ethical Banking Search this journal for Ethical Banking (opens in a new tab)
- Developing Economies Search this journal for Developing Economies (opens in a new tab)
- Stakeholder Interests Search this journal for Stakeholder Interests (opens in a new tab)
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Keywords
- Corporate Social Responsibility Search this journal for Corporate Social Responsibility (opens in a new tab)
- Ethical Banking Search this journal for Ethical Banking (opens in a new tab)
- Developing Economies Search this journal for Developing Economies (opens in a new tab)
- Stakeholder Interests Search this journal for Stakeholder Interests (opens in a new tab)
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