Abstract
Malaysia's e-commerce industry has grown tremendously, and many activities have been made online. One of the most common activities is online shopping or e-shopping. Online shopping behavior is the actions and decisions of customers when making purchases and completing transactions through Internetbased platforms. Consumer preference for online shopping is because it offers ease of buying or convenience, time-saving, price sensitive, anywhere-anytime, cost-effective, and other categories availability. Thus, this study investigated a few factors that affect Malaysian consumers' online purchase behavior: information availability, social influence, and trust. The researcher used an online survey and a self-administered questionnaire to gather data on the phenomenon. Data were collected from 297 Malaysian respondents using convenience sampling and analyzed using IBM Statistical Package for the Social Sciences (SPSS) 26.0 version software. The results revealed that all independent variables (information availability, social influence, trust) had a significant positive relationship with the dependent variable (online shopping behavior). This study also proved that information availability was the most influential factor compared to other variables. It is hoped that this study will benefit Malaysian marketers as it focuses on the Malaysian context. This finding will also help e-retailers enhance their online sales by creating a strategy that could attract more customers as a concern for building profitable relationships.
Keywords
- Online Shopping Search this journal for Online Shopping (opens in a new tab)
- Information Availability Search this journal for Information Availability (opens in a new tab)
- Social Influence Search this journal for Social Influence (opens in a new tab)
- Trust Search this journal for Trust (opens in a new tab)
- Malaysian Consumers Search this journal for Malaysian Consumers (opens in a new tab)
References
- Al Hamli, S. S., & Sobaih, A E. (2023). Factors Influencing Consumer Behavior towards Online Shopping in Saudi Arabia Amid COVID-19: Implications for E-Businesses Post Pandemic. Journal of Risk and Financial Management, 16: 36. https://doi.org/10.3390/ jrfm16010036 DOI: https://doi.org/10.3390/jrfm16010036
- Al-Tit, A. (2020). E-commerce Drivers and Barriers and Their Impact on e-customer Loyalty in Small and Medium-sized Enterprises (SMEs). Verslas: Teorija Ir praktika/Business: Theory and Practice, 21(1), 146–157. https://doi.org/10.3846/btp.2020.11612 DOI: https://doi.org/10.3846/btp.2020.11612
- Cyr, D. (2008). Modeling Website Design Across Cultures: Relationships to Trust, Satisfaction, and e-Loyalty. Journal of Management Information Systems, 24(4), 47–72. https://doi.org/10.2753/MIS0742-1222240402 DOI: https://doi.org/10.2753/MIS0742-1222240402
- Daroch, B., Nagrath, G. & Gupta, A. (2021). A Study on Factors Limiting Online Shopping Behavior of Consumers. Rajagiri Management Journal, Vol. 15 No. 1, pp. 39-52. https://doi.org/10.1108/RAMJ-07-2020-0038 DOI: https://doi.org/10.1108/RAMJ-07-2020-0038
- Davis, F., & Gnanasekar, M. B. F. (2021). Trust and Product as Moderators in Online Shopping Behavior: Evidence from India. South Asian Journal of Marketing, 2(1), 28–50. https://doi.org/10.1108/sajm-02-2021-0017. DOI: https://doi.org/10.1108/SAJM-02-2021-0017
- Goforth, C. (2015). Using and Interpreting Cronbach’s Alpha. Retrieved 16 November 2015, from http://data.library.virginia.edu/using-and-interpreting-cronbachs-alpha
- Gulfraz, B. M., Sufyan, M., Mustak, M., Salminen, J. & Srivastava, K. D. (2022). Understanding the Impact of Online Customers’ Shopping Experience on Online Impulsive Buying: A Study on Two Leading E-commerce Platforms. Journal of Retailing and Consumer Services, 68, 103000, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2022.103000. DOI: https://doi.org/10.1016/j.jretconser.2022.103000
- Guo X., Ling K.C., Liu, M. (2012). Evaluating Factors Influencing Customer Satisfaction Towards Online Shopping in China. Asian Social Science, 8(13) (2012), 40-50. DOI: https://doi.org/10.5539/ass.v8n13p40
- Gusti, N. A., Fitriansyah, F., Dadang, L. & Rizky, Y (2023). The Impact of Social Media on Online Shopping Behavior of Gen Z Consumers in Time of Covid-19 Pandemic; The Moderating Role of Celebrity Endorsements. Wseas Transactions on Business and Economics, DOI: 10.37394/23207.2024.21.24 DOI: https://doi.org/10.37394/23207.2024.21.24
- Hoh, K. S. (2020). Malaysians lose RM100,000 a day to online shopping cheats. Retrieved from The Sun Daily News Website: https://www.thesundaily.my/local/malaysians-lose-rm100000-a-day-to-online-shopping-che ats-LJ5847951
- Hulland, J., Han, B. & Keith, M. S. (2017). Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS articles. Journal of Academic Marketing Science, DOI 10.1007/s11747-017-0532-y. DOI: https://doi.org/10.1007/s11747-017-0532-y
- Ismail, K., Tin, J. W. C., & Chan, J. P. M. (2020). The Mediating Role of Customer Satisfaction in the Relationship between Service Quality and Customer Loyalty. Management And Accounting Review, 20(3). DOI: https://doi.org/10.24191/MAR.V20i03-08
- Junhan, L. (2023). Factors Influencing Individuals’ Online Shopping Behavior: A System Review. Journal of Education, Humanities and Social Sciences, 8. DOI: https://doi.org/10.54097/ehss.v8i.4478
- Kushmaharani, A. S. & Halim, R. E. (2020), Social Influence and Online Impulse Buying of Indonesian Indie Cosmetic Products. A Journal Iimiah Manjemen, 2(10), 237-248. DOI: https://doi.org/10.22441/mix.2020.v10i2.007
- Manandhar, R. B., & Timilsina, J. (2023). Online Shopping and Customer Satisfaction in College–level Students in Kathmandu Valley. Journal of Business and Management, 7(02), 76-88. DOI: https://doi.org/10.3126/jbm.v7i02.62588
- Mustafa, I. E. (2011). Determinants of e-Commerce Customer Satisfaction, Trust, and Loyalty in Saudi Arabia. Journal of electronic commerce research, 12(1), 78-93.
- Naseri, N. R. (2021). Issues and Challenges of Online Shopping Activities on the Impact of Corona Pandemic: A Study on Malaysia Retail Industry. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(10), 7682-7686. DOI: https://doi.org/10.17762/turcomat.v12i10.5680
- Nathan, R. J., Soekmawati, Victor, V., Popp, J., Fekete-Farkas, M., & Oláh, J. (2021). Food Innovation Adoption and Organic Food Consumerism- A Cross-National Study between Malaysia and Hungary. Foods, 10(2), 1–21. DOI: https://doi.org/10.3390/foods10020363
- Novialeta, N., & Slamet, M. R. (2021). The Effect of Security, Information Availability, Delivery, Quality, Price and Time on Online Shopping Consumer Satisfaction. Icaess, 5–11. https://doi.org/10.5220/0010353500050011 DOI: https://doi.org/10.5220/0010353500050011
- Park, C., & Kim, Y. (2003). Identifying Key Factors Affecting Consumer Purchase Behavior in an Online Shopping Context. International Journal of Retail & Distribution Management, 31(1), 16–29. https://doi.org/10.1108/ 09590550310457818 DOI: https://doi.org/10.1108/09590550310457818
- Regitha, S. M., Tumbuan, W. J. F. A., & Pandowo, M. H. C. (2021). Determinants of Online Shopping Behavior Case Study: Students of Faculty of Economics and Business. IBA Unsrat. Journal EMBA, 9(4), 543–551. DOI: https://doi.org/10.35794/emba.v9i4.36401
- Ru, L. J., Kowang, T. O., Long, C. S., Fun, F. S., & Fei, G. C. (2021). Factors Influencing Online Purchase Intention of Shopee’s Consumers in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(1), 761–776 DOI: https://doi.org/10.6007/IJARBSS/v11-i1/8577
- Sabiote, C. M., Frías, D. M., & Castañeda, J. A. (2012). E-service Quality as Antecedent to e-Satisfaction: The Moderating Effect of Culture. Online Information Review, 36(2), 157–174. https://doi.org/10.1108/ 14684521211229011 DOI: https://doi.org/10.1108/14684521211229011
- Shazadi, T. (2023). Factors Affecting Consumer Satisfaction and Customer Loyalty in Online Shopping. RADS Journal of Business Management, 5(1). DOI: https://doi.org/10.37962/jbm.v5i1.124
- Statista Research Department, Jan 29, 2024, https://blog.commissionfactory.com/ecommerce-marketing/malaysia-ecommerce-statistics
- Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: An Initial Examination. Journal of Retailing, 76(3), 309–322. https://doi.org/10.1016/S0022-4359(00)00035-X. DOI: https://doi.org/10.1016/S0022-4359(00)00035-X
- Taherdoost, H. (2016). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. International Journal of Academic Research in Management (IJARM)Vol. 5, No. 2, 2016, Page: 18-27, ISSN: 2296-1747.
- Tarhini, A., Alalwan, A. A., Al-Qirim, N., Algharabat, R. & Masa’deh, R. (2018). An Analysis of the Factors Influencing the Adoption of Online Shopping. International Journal of Technology Diffusion,9(3). DOI: https://doi.org/10.4018/IJTD.2018070105
- Tavakol, M. & Dennick, R. (2011). Making Sense of Cronbach’s alpha. International Journal of Medical Education. 2011; 2:53-55, ISSN: 2042-6372DOI: 10.5116/ijme.4dfb.8dfd. DOI: https://doi.org/10.5116/ijme.4dfb.8dfd
- Tzeng, S., Ertz, M., Jo, M. J., & Sarigollu, E. (2020). Factors Affecting Customer Satisfaction on Online Shopping Holiday. Marketing Intelligence & Planning, 39(4). https://doi.org/10.1108/MIP-08-2020-0346 DOI: https://doi.org/10.1108/MIP-08-2020-0346
- Vaibhav, C., Sharma, A. & Yadav, M. (2024). Exploring the Impact of Trust, Social Influence, and Peer Recommendation on Buying Behavior in Online Shopping: A Structural Equation Modeling Approach. Educational Administration: Theory and Practice, 30(4),466-476, Doi: 10.53555/kuey.v30i4.1491
- Wang, M. C., Wang, E. S., Cheng, J. M., & Chen, A. F. (2009). Information Quality, Online Community and Trust: A Study of Antecedents to Shoppers’ Website Loyalty. International Journal of Electronic Marketing and Retailing, 29(3), 203–219. doi:10.1504/ IJEMR.2009.021806 DOI: https://doi.org/10.1504/IJEMR.2009.021806
- Waqas, M., Rafiq, S. & Wu, J. (2023). Online Shopping: A Systematic Review of Customers’ Perceived Benefits and Challenges During COVID-19 Pandemic. Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-04-2023-0129 DOI: https://doi.org/10.1108/GKMC-04-2023-0129
- Wong, X. A., Wong, Y. H., Xiang, M., &Xiao, H. X. (2024). Factors Influencing Customers' Online Shopping Behavior: A Study of an e-Commerce in Malaysia. International Journal of Tourism & Hospitality in Asia Pacific, 7(1), 71-87 DOI: https://doi.org/10.32535/ijthap.v7i1.2913
Downloads
Full-text downloads recorded for this article, by month.
No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.
How to Cite
Share this article
License
Copyright (c) 2024 Syaza Nabilah Binti Kamal Baharin, Najdah Binti Abd Aziz, Syahrul Hezrin Bin Mahmud (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
Keywords
- Online Shopping Search this journal for Online Shopping (opens in a new tab)
- Information Availability Search this journal for Information Availability (opens in a new tab)
- Social Influence Search this journal for Social Influence (opens in a new tab)
- Trust Search this journal for Trust (opens in a new tab)
- Malaysian Consumers Search this journal for Malaysian Consumers (opens in a new tab)
Section
Published in
Vol. 16 No. 2(J) (2024)
Fiscal Policy, E-Commerce & Organisational Performance
View issue contents
Published
Submissions
Have research to publish? Journal of Economics and Behavioral Studies welcomes submissions.
Make a Submission