Author

  • Syaza Nabilah Binti Kamal Baharin

    • Faculty Business and Management, Universiti Teknologi MARA Shah Alam, Malaysia
    • Malaysia

  • Najdah Binti Abd Aziz

    • Faculty Business and Management, Universiti Teknologi MARA Terengganu Branch, Kuala Terengganu Campus, Terengganu, Malaysia
    • Malaysia

  • Syahrul Hezrin Bin Mahmud

    • Faculty Business and Management, Universiti Teknologi MARA Terengganu Branch, Kuala Terengganu Campus, Terengganu, Malaysia
    • Malaysia

Abstract

Malaysia's e-commerce industry has grown tremendously, and many activities have been made online. One of the most common activities is online shopping or e-shopping. Online shopping behavior is the actions and decisions of customers when making purchases and completing transactions through Internetbased platforms. Consumer preference for online shopping is because it offers ease of buying or convenience, time-saving, price sensitive, anywhere-anytime, cost-effective, and other categories availability. Thus, this study investigated a few factors that affect Malaysian consumers' online purchase behavior: information availability, social influence, and trust. The researcher used an online survey and a self-administered questionnaire to gather data on the phenomenon. Data were collected from 297 Malaysian respondents using convenience sampling and analyzed using IBM Statistical Package for the Social Sciences (SPSS) 26.0 version software. The results revealed that all independent variables (information availability, social influence, trust) had a significant positive relationship with the dependent variable (online shopping behavior). This study also proved that information availability was the most influential factor compared to other variables. It is hoped that this study will benefit Malaysian marketers as it focuses on the Malaysian context. This finding will also help e-retailers enhance their online sales by creating a strategy that could attract more customers as a concern for building profitable relationships.

Keywords

References

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How to Cite

Binti Kamal Baharin, S. N., Binti Abd Aziz, N., & Bin Mahmud, S. H. (2024). e-Shopping Behavior: An Empirical Study of Malaysian Consumers. Journal of Economics and Behavioral Studies, 16(2(J), 99-108. https://doi.org/10.22610/jebs.v16i2(J).3762

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Copyright (c) 2024 Syaza Nabilah Binti Kamal Baharin, Najdah Binti Abd Aziz, Syahrul Hezrin Bin Mahmud (Author)

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Research Paper

Published in

Vol. 16 No. 2(J) (2024) Fiscal Policy, E-Commerce & Organisational Performance View issue contents

Published

2024-07-03

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