Author

  • Syed Imran Sajjad

    • Iqra University Islamabad Campus
    • Pakistan

  • Haroon Shafi

    • Iqra University Islamabad Campus
    • Pakistan

  • Aasim Munir Dad

    • University of Science and Technology (MUST) Mirpur Azad Kashmir, Pakistan
    • Pakistan

Abstract

The main purpose of this study is to identify the role of entrepreneurship in Pakistan. After reviewing the literature, researchers identify those predictors who influence the entrepreneur’s intention with the help of socio cognitive model. National culture of a country influences the entrepreneur’s intention to start new business. Perceived feasibility, perceived desirability and entrepreneurs experience has a direct impact on entrepreneur’s intention. The study finds out the impact of culture on entrepreneur intention, different cultures have different ways to influence the entrepreneur intention and different ways to impact on intentions towards perceived feasibility and perceived desirability .The study helps entrepreneur’s decision making process and also helps out the development of further new business in Pakistan, motivates students to become entrepreneurs and analyzes their feasibility and desirability. Culture varies from country to country, within country different provinces, how different cultures, different traditions, norms and values. So in future, it helps to analyze entrepreneur’s intention in different cultures.

Keywords

References

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How to Cite

Sajjad, S. I., Shafi, H., & Dad, A. M. (2012). Impact of Culture on Entrepreneur Intention. Information Management and Business Review, 4(1), 30-34. https://doi.org/10.22610/imbr.v4i1.960

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Copyright (c) 2012 Syed Imran Sajjad, Haroon Shafi, Aasim Munir Dad (Author)

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Section

Research Paper

Published in

Vol. 4 No. 1 (2012) Trade, Banking & Consumer Markets View issue contents

Published

2012-01-15

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