Author

  • Kalam Azad Isa

    • Faculty of Sports Science and Recreation, Universiti Teknologi MARA Pahang Branch, Jengka Campus, Malaysia
    • Malaysia
  • Norol Hamiza Zamzuri

    • Faculty of Business and Management, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia
  • Herwina Rosnan

    • Arshad Ayub Graduate Business School, Universiti Teknologi MARA Shah Alam, Malaysia
    • Malaysia

Abstract

Ensuring sustainability in sports events is a complex challenge wherein stakeholders play a pivotal role. This study synthesizes existing literature to comprehensively explore the multifaceted dynamics of stakeholder collaboration in sustainable sports events. The diverse interests and goals among stakeholders, identified as a primary challenge, underscore the complexity of achieving sustainability. Drawing on insights, this study emphasizes the need for a shared vision to align stakeholders and mitigate conflicts arising from disparate priorities. Communication and coordination issues are critical challenges, necessitating transparent, two-way communication channels to build trust and enhance collaboration. Power dynamics pose another significant challenge, emphasizing the importance of balancing power among stakeholders to ensure fairness and inclusivity. Long-term engagement requires continuous engagement, collaborative decision-making, and ongoing communication to sustain stakeholders' interest throughout the event's lifecycle. Social inclusivity contributes to the legacy of sustainable sports events, fostering social cohesion, cultural exchange, and promoting human rights. This study aims to provide nuanced insights into stakeholder collaboration challenges, offering practical strategies for event organizers and contributing to ongoing discourse on sustainable sports event outcomes.

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How to Cite

Isa, K. A., Zamzuri, N. H., & Rosnan, H. (2024). Strategies For Sustainable Sports Events: Understanding the Stakeholders Challenge for Collaboration. Information Management and Business Review, 16(3(I), 1-6. https://doi.org/10.22610/imbr.v16i3(I).3916

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Section

Research Paper

Published

2024-09-06

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