Author

  • Muhammad Haziq Bazli Abu Talib

    • Department of Postgraduate and Professional Studies, Faculty of Business and Management, Universiti Teknologi MARA Shah Alam, Selangor, Malaysia
    • Malaysia

  • Norol Hamiza Zamzuri

    • Faculty of Business and Management, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Hazira Mohd Nasir

    • Faculty of Business and Management, Universiti Teknologi MARA Negeri Sembilan Branch, Rembau Campus, Malaysia
    • Malaysia

Abstract

This study explores the rapidly growing subject of festival event management in Malaysia's travel and tourist industry, emphasizing the cultural, social, and economic effects of festivals. The project aims to improve festival management efficiency by identifying stakeholder concerns and investigating best practices. Through a conceptual analysis of 24 papers from Emerald, Science Direct, and Scopus, the study emphasizes the significance of continuous innovation, management frameworks such as EMBOK, and strategic planning. The findings suggest that addressing gaps in administrative practices and specialized education can significantly improve the effectiveness and sustainability of Malaysia’s festival events.

Keywords

References

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How to Cite

Abu Talib, M. H. B., Zamzuri, N. H., & Mohd Nasir, H. (2024). A Conceptual Discussion Related to Festival Events in Malaysia. Information Management and Business Review, 16(3(I), 7-12. https://doi.org/10.22610/imbr.v16i3(I).3921

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Research Paper

Published in

Vol. 16 No. 3(I) (2024) Event Management, Control Systems & Digital Health View issue contents

Published

2024-09-06

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