Abstract
This study seeks to address the void by exploring hybrid event design and, attendee engagement and experience in the Malaysian context. It is also hoped to provide event stakeholders with information that will help them design successful hybrid events that prioritize attendee engagement and enhance the overall event experience. By understanding the needs and preferences of attendees, event organizers can tailor their strategies to create seamless and interactive experiences for both on-site and remote attendees. This study will contribute valuable insights to the growing field of hybrid events in Malaysia and guide event planners in delivering impactful and memorable experiences to all attendees. From the findings, none of the studies related to hybrid events have been conducted in the Malaysian context. This study was conducted by using electronic database searching from reputable databases such as Scopus, Science Direct and Google Scholar. 52 articles that are related to hybrid events were published from 2014-2023. Hybrid event is a new trend in organizing events. It offers a unique opportunity to cater to both in-person and virtual attendees.
Keywords
References
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How to Cite
Abd Latif, N., & Zamzuri, N. H. (2024). Enhancing Attendee Engagement: A Study on Designing Successful Hybrid Events in Malaysia. Information Management and Business Review, 16(3(I), 65-72. https://doi.org/10.22610/imbr.v16i3(I).3927
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Vol. 16 No. 3(I) (2024)
Event Management, Control Systems & Digital Health
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2024-09-06
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