Author

  • Suhaila Jabaruddin

    • Department of Postgraduate and Professional Studies, Faculty of Business and Management, Universiti Teknologi MARA Negeri Sembilan Branch, Seremban Campus, Malaysia
    • Centre for University of Hertfordshire Programmes, INTI International College Subang, Malaysia
    • Malaysia

  • Norol Hamiza Zamzuri

    • Faculty of Business and Management, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Hazira Mohd Nasir

    • Faculty of Business and Management, Universiti Teknologi MARA Negeri Sembilan Branch, Rembau Campus, Malaysia
    • Malaysia

Abstract

Understanding the destination selection attributes is crucial for the survival of the business events industry at any destination. This is particularly pertinent in the business events industry, where competition is strong in the current economic situation. As the landscape of business events continues to evolve, destinations must strategically position themselves to attract and retain these valuable gatherings. The decision-making regarding the selection of the business event destination is prone to be influenced by various potential attributes that are yet to be determined through further exploration. The association or event organizer may exercise their judgment or discretion in selecting the venue, giving them a great deal of flexibility. For Malaysia to be the preferred destination and improve its ranking in international business events especially in Asia Pacific, the products and services supply must be relevant and meet the expectations of the external market. Despite the importance of the business event industry, much of the existing scholarly work has been predominantly focused on the destination selection attributes for leisure and international sports events only. Thus, this paper aims to extend the body of knowledge by investigating whether similar outcomes can be elicited when it comes to business events, with a particular emphasis on understanding the concept and attributes within the context of Malaysian business event associations. Additionally, this study will assist the local hosting and organizations to develop their bid and marketing strategies appropriately by offering exceptional products and services that are customized to meet the expectations of their intended associations.

Keywords

References

  • Abdul Razak, D. H., Ismail, K., Ng, W. Y., Tung, L., & Jimbun, S. L. (2023). The impact of COVID-19 on the business events industry in Malaysia. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 12(3), 79–96.
  • Abulibdeh, A., & Zaidan, E. (2017). Empirical analysis of the cross-cultural information searching and travel behavior of business travellers: A case study of MICE travellers to Qatar in the Middle East. Applied Geography, 85.
  • Adros, N. M., & Wee, H. (2019). Human capital issues in the Malaysian MICE industry from the expert’s perspective. Journal of Tourism, Hospitality & Culinary Arts, 11(1), 82–100.
  • Ahlin, E.M., (2019). Semi-structured interviews with expert practitioners: Their validity and significant contribution to translational research. In SAGE Research Methods. Retrieved February 5, 2024, from https://methods.sagepub.com/case/semi-structured-interviews-with-expert-practitioners-translational-research
  • Ahn, Y., Back, K. J., & Lee, C. K. (2017). Destination Competitiveness: A Focused Study on Convention Destination. Journal of Convention & Event Tourism, 18(2), 93-108.
  • Alananzeh, O., et al. (2019). Factors influencing MICE tourism stakeholders' decision making: The case of Aqaba in Jordan. Journal of Convention & Event Tourism, 20(1), 24–43. https://doi.org/10.1080/15470148.2018.152615
  • An, J., Kim, H., & Hur, D. (2021). Keeping the competitive edge of a convention and exhibition centre in MICE Environment: identification of event attributes for long-run success. Sustainability, 13(9), 5030.
  • Anas, M. S., Maddiah, N. A., Eizamly, N. U. E. N., Sulaiman, N. A., & Wee, H. (2020). Key success factors toward MICE industry: A systematic literature review. Journal of Tourism, Hospitality & Culinary Arts, 12(1), 188–221.
  • Auckland Tourism, Events and Economic Development. (2012). Guidelines for Successful Event Bidding. Retrieved from https://www.majorevents.govt.nz/dmsdocument/4496-guidelines-for-event-bidding-november-2012
  • Banerji, G. (2022, November). Malaysia sees the business events sector as lucrative and growing. Retrieved from https://www.meetingspotlight.com/events/malaysia-sees-business-events-sector-lucrative-and-growing
  • Bueno, A. R., Urbistondo, P. A., & Martínez, B. A. (2020). The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation. Journal of Convention & Event Tourism, 21(3), 177–200. https://doi.org/10.1080/15470148.2020.1740851
  • Chung, J. Y., Choi, Y. K., Yoo, B. K., & Kim, S. H. (2020). Leisure tourism experience chain: implications for destination marketing. Asia Pacific Journal of Tourism Research, 25(3), 300–310. https://doi.org/10.1080/10941665.2019.1708760
  • Colombo, A., & Marques, L. (2019). Motivation and experience in symbiotic events: An illustrative example grounded in culture and business events. Journal of Policy Research in Tourism, Leisure and Events, 1–17.
  • Cró, S., & Martins, A. M. (2018). International association meetings: Importance of destination attributes. Journal of Vacation Marketing, 24(3), 218–233.
  • Crouch, G. I., & Louviere, J. J. (2018). The Determinants of Convention Site Selection: A Logistic Choice Model from Experimental Data. Journal of Travel Research, 43, 118–130.
  • Crouch, G. I., & Ritchie, J. R. B. (1998). Convention site selection research: A review, conceptual model, and propositional framework. Journal of Convention & Exhibition.
  • Crouch, G. I., Del Chiappa, G., & Perdue, R. R. (2019). International convention tourism: A choice modelling experiment of host city competition. Tourism Management, 71, 530–542.
  • Danthanarayana, C. P., Amarasekara, K. A. I. M., & Jayasekara, K. P. I. S. (2023). Role of MICE Promotional Tools in Determining Tourists' Travel Intention: Mediating Effect of Perceived Destination Image. Asia-Pacific Journal of Innovation in Hospitality & Tourism, 12(3).
  • Department of Culture, Media and Sport, UK. (2015). Major Events Strategy. Retrieved from https://assets.publishing.service.gov.uk/media/5a7f866c40f0b6230269003e/K4094_Major_Events_Strategy_Doc_v7.pdf
  • Falk, M., & Hagsten, E. (2018). The art of attracting international conferences to European cities. Tourism Economics, 24(3), 337–351. https://doi.org/10.1177/1354816618758732
  • Garcia, M., & Wang, P. (2017). Destination Competitiveness Factors in the MICE Industry: A Comparative Analysis of Physical Features. International Journal of Event Management Research, 6(2), 98-112.
  • Hazira, M. N., Alagas, E. N., Amin, M., Zamzuri, N. H., & Zairul, M. M. (2022). The best practice of marketing strategies for the Malaysian business event industry from experts' perspective. Journal of Hospitality and Tourism Insights, 5(2), 413–434. https://doi.org/10.1108/JHTI-09-2020-0178
  • Houdement, J., C. Santos, J., & Serra, F. (2017, June 30). Factors affecting the decision-making process when choosing an event destination: A comparative approach between Vilamoura (Portugal) and Marbella (Spain). Journal of Tourism, Sustainability and Well-Being, 5(2), 127-145. Retrieved from https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/91
  • International Congress and Convention Association (ICCA) Report (2021). Retrieved from https://www.iccaworld.org/global-industry-news/post/2021-icca-destination-performance-index/
  • International Congress and Convention Association (ICCA) Report (2019). Retrieved from https://www.iccaworld.org/search/?q=ranking%202020%20abstract
  • Jo, D., Park, H., Choe, Y., & Kim, D. (2019). Destination-selection attributes for international association meetings: A mixed-methods study. Journal of Destination Marketing & Management.
  • Kim, H. J., & Gursoy, D. (2021). Government support for the business events industry: A comparative analysis of the Asia-Pacific region. Journal of Travel Research, 60(6), 1365-1381.
  • Kim, H., Gursoy, D., & Lee, S. (2019). Identifying Key Factors Affecting Destination Choice of International MICE Travelers: A Qualitative Approach. Journal of Travel Research, 58(3), 365-381.
  • Kim, Y. H., & Kaewnuch, K. (2018). Finding the gaps in event management research: A descriptive meta-analysis. Event Management, 22(3), 453–467. https://doi.org/10.3727/152599518X15258922919408
  • KPMG. (2022). Emerging giants in Asia Pacific. Retrieved from https://assets.kpmg.com/kpmg/pdf/2022/07
  • Kumar, J., & Hussain, K. (2021). Business Tourism and Economic Impacts: Evidence From The Malaysian Business Events Industry. https://doi.org/10.1201/9781003161134-7
  • Lee, H., Lee, J., & Jones, D. (2016). Exploring the interrelationship between the Convention and Visitor Bureau (CVB) and its stakeholders, and CVB performance from the perspective of stakeholders. Journal of Travel & Tourism Marketing, 33(2), 224–249.
  • Lee, S., & Lee, C. K. (2019). "Key Factors Affecting Destination Competitiveness in the Meetings, Incentives, Conventions, and Exhibitions (MICE) Tourism Industry: A Case Study of Seoul." Journal of Destination Marketing & Management, 11, 121-131.
  • Lichy, J., & McLeay. (2018). Leisure: Motivations and typologies. Journal of Travel & Tourism Marketing, 35(4), 517–530.
  • Lu, S., Zhu, W., & Wei, J. (2020). Assessing the impacts of tourism events on city development in China: A perspective of the event system. Current Issues in Tourism, 23(12), 1528-1541.
  • Malaysia Convention & Exhibition Bureau. (n.d.). MyTripleE shines bright in Sarawak: MyCEB and BE Sarawak join forces for business excellence. Retrieved from https://www.myceb.com.my/about-us/media-centre/press-release/mytriplee-shines-bright-in-sarawak-myceb-and-be-sarawak-join-forces-for-business-excellence
  • Malaysia Convention and Exhibition Bureau. (2016). Malaysia’s Business Events Roadmap: Charting Malaysia’s Journey to 2020 and Beyond. Retrieved from https://www.myceb.com.my/clients/ Malaysia_Convention_and_Exhibition_Bureau_75E277C6-C63D-4DC3-89ACF6B30D21417D /contentms/img/programme/pdf/Business_Event_Roadmap_2020.pdf
  • Malaysia Convention and Exhibition Bureau. (2022). Malaysia Business Events Strategic Marketing Plan 2021-2030. Retrieved from https://www.myceb.com.my/about-us/malaysia-be-smp-2021-2030
  • Malaysia Convention and Exhibition Bureau. (2024). Meet in Malaysia Campaign. Retrieved from https://www.myceb.com.my/meetinmalaysia
  • Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS). (2020). The Malaysia Business Events Industry Report 2020. Management, 1(1), 49–69.
  • Marais, M., du Plessis, E., & Saayman, M. (2017). Critical success factors of a business tourism destination: Supply side analysis. Acta Commercii - Independent Research Journal in the Management Sciences, 17(1), 1–12. https://doi.org/10.4102/ac.v17i1.423
  • Marques, J., & Pinho, M. (2021). Collaborative research to enhance a business tourism destination: A case study from Porto. Journal of Policy Research in Tourism, Leisure and Events, 13(2), 172–187. https://doi.org/10.1080/19407963.2020.1756307
  • Meetings & Conventions Asia. (2023, April 21). Malaysia announces 132 business events until 2030. https://www.meetings-conventions-asia.com/News/Destinations/Malaysia-announces-132-business-events-until-2030
  • Merriam, S. B., & Tisdell, E. J. (2016). Qualitative research: A guide to design and implementation (4th ed.). Jossey Bass.
  • Nassaji, H. (2020). Good qualitative research. Language Teaching Research, 24(4), 427–431. https://doi.org/10.1177/1362168820941288
  • Nguyen, Q. H. (2021). Impact of investment in tourism infrastructure development on attracting international visitors: A nonlinear panel ARDL approach using Vietnam’s data. Economies, 9(3), 131. https://doi.org/10.3390/economies9030131
  • Nolan, E. (2020). Modifying the conceptual model of site selection in the organization of association conferences. Journal of Convention & Event Tourism, 21(5), 438–457.
  • NST. (2023, August 15). MyTripleE Goes Big in Attracting Business Events. New Straits Times. https://www.nst.com.my/news/nation/2023/08/946640/mytriplee-goes-big-attracting-business-events
  • Nwobodo, S., Ngui, K. S., & Voon, M. L. (2020). Business event destination determinants: Malaysia event organizers’ perspective. Event Management, 24(1), 113–126. https://doi.org/10.3727/152599519X15506259855931
  • Park, J., Gursoy, D., & Kim, H. (2018). Destination Selection Attributes for Corporate Meetings and Events: A Mixed-Methods Approach. Event Management, 22(4), 507-522.
  • Promlung, A., & Kovathanakul, A. P. D. (2018). A comparative case study on sustainable meetings: Gothenburg, Sweden–Nakhon Ratchasima, Thailand. In Proceedings of the 1st International MICE Conference and Forum (p. 8).
  • Ray, S. (2019). Event Tourism in Asian Context. In A. Hassan & A. Sharma (Eds.), Tourism Events in Asia: Marketing and Development. Routledge.
  • Ridley, Tony. (2023). Security and/or Safety: Business Travel, Tourism, Mobility & Cross Border Risk in a Post-Pandemic World. 10.13140/RG.2.2.20936.33280.
  • Rogers, T., & Davidson, R. (2012). Convention bidding, subvention and the winner's curse. Journal of Convention & Event Tourism, 13(3), 167-188.
  • Rogers, T., & Wynn-Moylan, P. (2022). Conferences and Conventions: A Global Industry (4th ed.). Routledge. https://doi.org/10.4324/9781003298953
  • ?l?ska Organizacja Turystyczna. (2024). Leisure in Association Conferences. Retrieved from https://www.silesia-sot.pl/wp-content/uploads/2024/01/Bleisure-in-Association-Conferences-Report.pdf
  • Suryadana, M. L. (2018). Destination attributes–its role in constructing an image of Bandung as a MICE destination in Indonesia. Kontigensi: Jurnal Ilmiah Manajemen, 6(2), 67-75.
  • Yusof, A. (2020, March). Major events postponed due to the Covid-19 outbreak. New Straits Times. Retrieved from https://www.nst.com.my/business/2020/03/571362/major-events-postponed-due-covid-19-outbreak
  • Zhang, H., Liu, S., & Bai, B. (2022). Image transfer between mega business event, hosting destination and country and its effects on exhibitors’ behavioral intention. Tourism Review, 77(1), 225-238.

Downloads

No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.

How to Cite

Jabaruddin, S., Zamzuri, N. H., & Mohd Nasir, H. (2024). Event Bidding Success Factors of Malaysia’s Business Events: Exploring the Potential Gap in Destination Selection Attributes. Information Management and Business Review, 16(3(I), 73-79. https://doi.org/10.22610/imbr.v16i3(I).3928

Share this article

License

Copyright (c) 2024 Suhaila Jabaruddin, Norol Hamiza Zamzuri, Hazira Mohd Nasir (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.

Keywords

Section

Research Paper

Published in

Vol. 16 No. 3(I) (2024) Event Management, Control Systems & Digital Health View issue contents

Published

2024-09-06

Submissions

Have research to publish? Information Management and Business Review welcomes submissions.

Make a Submission