Author

  • Norhidayah Mohd Rashid

    • Department of International Business and Management, Faculty of Business and Management, University Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Nurakmal Ramli

    • Department of International Business and Management, Faculty of Business and Management, University Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Ayu Rohaidah Ghazali

    • Department of International Business and Management, Faculty of Business and Management, University Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Azzura Nordin

    • Department of International Business and Management, Faculty of Business and Management, University Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Norol Hamiza Zamzuri

    • Department of International Business and Management, Faculty of Business and Management, University Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Shazril Saridan

    • Seven Skies Islamic International School, Denai Alam, Shah Alam, Selangor, Malaysia
    • Malaysia

Abstract

Volunteerism at events, from small to large-scale festivals such as sporting competitions, is critical to their success. Understanding event volunteers' motivations is crucial for organizers in terms of recruiting, retaining, and managing volunteer resources efficiently. This study aims to examine the relationship between dimensions of event volunteer motivation which include leisure motivation, purposive motivation, egoistic motivation and external influence on the intention to volunteer. Previous studies have found that these multidimensional motivational factors are essential for fostering an individual’s decision-making process towards volunteering at an event. Positive effects on volunteer motivation will be analyzed using regression analysis in this research. In general, the results derived from the study will assist event organizers in understanding how their volunteers make decisions about taking part in the festivals they organize as well as designing ways of recruiting, managing and holding onto them for attaining ultimate success during such occasions.

Keywords

References

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How to Cite

Mohd Rashid, N., Ramli, N., Ghazali, A. R., Nordin, A., Zamzuri, N. H., & Saridan, S. (2024). Regression Analysis of Dimensions Event Volunteer Motivation Towards Intention to Volunteer. Information Management and Business Review, 16(3(I), 114-121. https://doi.org/10.22610/imbr.v16i3(I).3933

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Copyright (c) 2024 Norhidayah Mohd Rashid, Nurakmal Ramli, Ayu Rohaidah Ghazali, Azzura Nordin, Norol Hamiza Zamzuri, Shazril Saridan (Author)

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Section

Research Paper

Published in

Vol. 16 No. 3(I) (2024) Event Management, Control Systems & Digital Health View issue contents

Published

2024-09-06

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