Author

  • Ayu Rohaidah Ghazali

    • Faculty of Business and Management, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Nurakmal Ramli

    • Faculty of Business and Management, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Norol Hamiza Zamzuri

    • Faculty of Business and Management, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Norhidayah Mohd Rashid

    • Faculty of Business and Management, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

  • Abdul Hamid Abdul Halim

    • Faculty of Business and Management, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus, Malaysia
    • Malaysia

Abstract

Despite the critical role of volunteers in the success of sports events, there is limited research in Malaysia on how volunteer motivations and experiences impact their satisfaction. This research examines volunteers' vital role in ensuring successful sports events, emphasizing volunteer motivation, experience and satisfaction among undergraduates and postgraduate students at a local Malaysian university. The study utilizes quantitative analysis where significant correlations between these variables were discovered revealing that volunteer motivation and positive event experiences are important to enhancing volunteer satisfaction. Data from eighty students (80) showed that event-related factors such as the opportunity to be part of a prestige event and witness behind-the-scenes activities are significant motivators and key drivers of voluntary participation. The findings indicate a significant beta coefficient supporting event-related motivation and volunteer experience towards volunteer satisfaction while purposive volunteer motivation did not gain significance. Overall, the research underscores the necessity for event planners to prioritize volunteer satisfaction by understanding and addressing their motivations and experiences, ultimately contributing to more meaningful and successful events.

Keywords

References

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How to Cite

Ghazali, A. R., Ramli, N., Zamzuri, N. H., Mohd Rashid, N., & Abdul Halim, A. H. (2024). A Study on Volunteer Motivation and Satisfaction in Malaysia’s Sports Events. Information Management and Business Review, 16(3(I), 122-129. https://doi.org/10.22610/imbr.v16i3(I).3934

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Copyright (c) 2024 Ayu Rohaidah Ghazali, Nurakmal Ramli, Norol Hamiza Zamzuri, Norhidayah Mohd Rashid, Abdul Hamid Abdul Halim (Author)

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Research Paper

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Vol. 16 No. 3(I) (2024) Event Management, Control Systems & Digital Health View issue contents

Published

2024-09-06

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