Author

  • Faiz Izwan Anuar

    • Universiti Teknologi MARA (UiTM), Malaysia
    • Malaysia

  • Wang Qian

    • Universiti Teknologi MARA (UiTM), Malaysia
    • Malaysia

Abstract

This qualitative inquiry delves into the transformative impact of digital technology adoption, specifically websites and social media, on the operational and promotional strategies of homestay business owners in Negeri Sembilan within the burgeoning technology-driven tourism sector. It critically examines the integration of these digital tools into marketing and communication frameworks, evaluates their role in enhancing business visibility and shaping public perceptions, and offers comprehensive insights into the associated benefits and challenges. Initial results indicate that the adoption of websites has significantly redefined marketing paradigms by broadening customer outreach and intensifying engagement, while social media has been instrumental in increasing visibility and improving interactive communications with prospective clients. However, this digital transition also poses challenges, including the need for continuous content development and bridging the digital skills gap.

Keywords

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How to Cite

Anuar, F. I., & Qian, W. (2024). Use and Adoption of Website and Social Media Marketing: Insights from Homestay Business Owners. Information Management and Business Review, 16(3(I), 574-583. https://doi.org/10.22610/imbr.v16i3(I).4010

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Research Paper

Published in

Vol. 16 No. 3(I) (2024) Event Management, Control Systems & Digital Health View issue contents

Published

2024-09-06

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