Author

  • Nor Intan Shafini Nasaruddin

    • College of Computing, Informatics and Mathematics, Universiti Teknologi MARA, Cawangan Melaka Kampus Jasin, Merlimau Melaka, Malaysia.
    • Malaysia

  • Faten Nur Atiqah Mohammad

    • Department of Product Research & Development, JomeInvoice Sdn Bhd, Bukit Jalil, Kuala Lumpur, Malaysia
    • Malaysia

Abstract

This study investigates the influence of reels and short hiking videos on hiking motivation and interest among hikers. This research examines how reels and short videos affect individuals' motivation to participate in hiking. The popularity of social media platforms like Instagram and TikTok has transformed how people perceive and engage with outdoor activities. This study explores how short-form video content influences participants' attitudes and motivation toward hiking by surveying the hikers. The results indicate that visually appealing content significantly boosts motivation, encourages outdoor exploration, and fosters a sense of community among viewers. These findings highlight the potential of social media as a powerful marketing tool for promoting outdoor activities and provide valuable insights for organizers aiming to increase participation in hiking and other nature-related pursuits.

Keywords

References

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How to Cite

Nasaruddin, N. I. S., & Mohammad, F. N. A. (2024). Exploring the Influence of Reels and Short Videos on Hiking Motivation. Information Management and Business Review, 16(4(S)I), 43-48. https://doi.org/10.22610/imbr.v16i4(S)I.4275

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Copyright (c) 2024 Nor Intan Shafini Nasaruddin, Faten Nur Atiqah Mohammad (Author)

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Research Paper

Published in

Vol. 16 No. 4(S)I (2024) Digital Payments, Game-Based Learning & Knowledge Behaviour View issue contents

Published

2024-11-27

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