Author

  • Suhailah Kassim

    • Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Melaka, Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Shafinar Ismail

    • Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Melaka, Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Nur Hafidzah Idris

    • Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Melaka, Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Mohd Zailani Othman

    • Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Melaka, Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Suraya Hamimi Mastor

    • Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Melaka, Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Nor Asikin Shaharuddin

    • Faculty of Tourism and Hotel Management, Universiti Teknologi MARA, Cawangan Melaka, Kampus Bandaraya Melaka, Malaysia
    • Malaysia

Abstract

Fintech has become deeply embedded in society, enhancing daily life. Among the most utilized fintech services is cashless payment. Despite the benefits of cashless payments, their adoption among rural youth in Malaysia remains insufficient. This study investigates the factors driving and the challenges hindering the use of cashless payments among rural youth in Malaysia. A qualitative method, utilizing structured interviews, was conducted across all states in Malaysia. Thirty-nine in-depth interviews were conducted with rural youth from Perlis, Kedah, Perak, Pulau Pinang, Selangor, Negeri Sembilan, Melaka, Johor, Pahang, Terengganu, Kelantan, Sabah, and Sarawak. Most interviews were conducted face-to-face, with some online due to geographical constraints. The study identified inadequate infrastructure, limited cashless transaction operators, and a lack of digital literacy as primary barriers. Despite these obstacles, rural youths were highly optimistic about adopting cashless transactions, indicating their potential to engage actively in the digital economy and contribute to financial inclusion initiatives. The findings significantly aid policymakers, financial institutions, and community leaders in formulating strategies to promote digital acceptance in rural areas. This study also enhances the current body of knowledge by offering a deeper understanding of the factors influencing digital payment adoption in rural areas.

Keywords

References

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How to Cite

Kassim, S., Ismail, S., Idris, N. H., Othman, M. Z., Mastor, S. H., & Shaharuddin, N. A. (2024). Cashless Payment among Rural Youth in Malaysia: Push Factors and Challenges. Information Management and Business Review, 16(4(S)I), 143-150. https://doi.org/10.22610/imbr.v16i4(S)I.4295

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Copyright (c) 2024 Suhailah Kassim, Shafinar Ismail, Nur Hafidzah Idris, Mohd Zailani Othman, Suraya Hamimi Mastor, Nor Asikin Shaharuddin (Author)

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Research Paper

Published in

Vol. 16 No. 4(S)I (2024) Digital Payments, Game-Based Learning & Knowledge Behaviour View issue contents

Published

2024-11-27

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