Author

  • Muna Kameelah Sauid

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

  • Nurul Ain Mustakim

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

  • Noorzalyla Mokhtar

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

  • Nur Hazwani Mohamad Roseli

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

  • Zatul Himmah Abdul Karim

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

  • Zulaika Sauid

    • Information Science and Computing Department (ISC), Management and Science University, Malaysia
    • Malaysia

  • Noor Rafhati Romaiha

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

Abstract

Big data and social media have become significant factors in shaping our modern society. Social media platforms offer a wealth of data, enabling corporations, scholars, and governments to gain valuable insights into human behavior, market trends, and social dynamics. The convergence of extensive data and social media has given rise to a fresh approach to making informed decisions and analyzing information. This paper explores the integration of big data analytics with social media platforms, focusing on the theoretical foundations, potential applications, and broader implications. By examining the synergy between real-time social media data and the analytical power of big data, this conceptual paper provides a comprehensive framework for understanding how integration can enhance business intelligence, decision-making, and innovation. Key areas of application, ethical considerations, technological challenges and future trends are discussed to offer valuable insights for both academic and practical contexts.

Keywords

References

  • Abu-Salih, B., Wongthongtham, P., Zhu, D., Chan, K. Y., & Rudra, A. (2021). Social Big Data: An Overview and Applications. Social Big Data Analytics, 1–14. https://doi.org/10.1007/978-981-33-6652-7_1
  • Ahmad Wani, T., & Wajid Ali, S. (2015). Innovation Diffusion Theory Review & Scope in the Study of Adoption of Smartphones in India Journal of General Management Research. Journal of General Management Research, 3, 101–118.
  • Akter, S., Bhattacharyya, M., Wamba, S.F. and Aditya, S. (2016). How does social media analytics create value? Journal of Organizational and End User Computing, 28(3), 1-9.
  • Almajed, R., Khan, B. S., Bassam Nassoura, A., Irshad, M. S., Amjad, M., Hassan, M., Maqbool, S., & Pradhan, M. (2023). Social Media Analytics through Big Data Using Hadoop Framework. 2nd International Conference on Business Analytics for Technology and Security, ICBATS 2023, 1–10. https://doi.org/10.1109/ICBATS57792.2023.10111230
  • Alshura, M. S., Zabadi, A., & Abughazaleh, M. (2018). Big data in the marketing arena. Big opportunity, big challenge, and research trends: an integrated view. Management and economics review, 3(1), 75-84.
  • Arena, F., & Pau, G. (2020). An overview of big data analysis. Bulletin of Electrical Engineering and Informatics, 9(4), 1646-1653.
  • Baig, M. I., Shuib, L., & Yadegaridehkordi, E. (2019). Big data adoption: State of the art and research challenges. Information Processing and Management, 56(6). https://doi.org/10.1016/j.ipm.2019.102095
  • Beldad, A., de Jong, M., & Steehouder, M. (2011). A comprehensive theoretical framework for personal information-related behaviors on the internet. Information Society, 27(4), 220–232. https://doi.org/10.1080/01972243.2011.583802
  • Colleoni, E. (2012). CSR communication strategies for organizational legitimacy in social media, Corporate Communications: An International Journal, 18(2), 228-248.
  • Coursaria, C.K. and van Osch, W. (2015). Informing brand messaging strategies via social media analytics, Online Information Review, 40(1), 6-24
  • Darwiesh, A., Alghamdi, M. I., El-Baz, A. H., & Elhoseny, M. (2022a). Social Media Big Data Analysis: Towards Enhancing Competitiveness of Firms in a Post-Pandemic World. Journal of Healthcare Engineering, 2022. https://doi.org/10.1155/2022/6967158
  • Darwiesh, A., Alghamdi, M. I., El-Baz, A. H., & Elhoseny, M. (2022b). Social Media Big Data Analysis: Towards Enhancing Competitiveness of Firms in a Post-Pandemic World. Journal of Healthcare Engineering, 2022. https://doi.org/10.1155/2022/6967158
  • Dewi, L. C., Meiliana, & Chandra, A. (2019). Social media web scraping using social media developers' API and regex. Procedia Computer Science, 157, 444–449. https://doi.org/10.1016/j.procs.2019.08.237
  • Dhiman, Dr. B. (2023). Ethical Issues and Challenges in Social Media: A Current Scenario. SSRN Electronic Journal, March. https://doi.org/10.2139/ssrn.4406610
  • Dubey, R., Gunasekaran, A., Childe, S. J., Papadopoulos, T., Luo, Z., Wamba, S. F., & Roubaud, D. (2019). Can big data and predictive analytics improve social and environmental sustainability? Technological Forecasting and Social Change, 144, 534–545. https://doi.org/10.1016/j.techfore.2017.06.020
  • Elgendy, N., & Elragal, A. (2014). Big data analytics: A literature review paper. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 8557 LNAI, 214–227. https://doi.org/10.1007/978-3-319-08976-8_16
  • Fan, W., & Gordon, M. D. (2014a). The power of social media analytics. Communications of the ACM, 57(6), 74–81. https://doi.org/10.1145/2602574
  • Fan, W., & Gordon, M. D. (2014b). The power of social media analytics. Communications of the ACM, 57(6), 74–81. https://doi.org/10.1145/2602574
  • Fang, J., Hu, J., Shi, X., & Zhao, L. (2019). Assessing disaster impacts and response using social media data in China: A case study of 2016 Wuhan rainstorm. International Journal of Disaster Risk Reduction, 34, 275–282. https://doi.org/10.1016/j.ijdrr.2018.11.027
  • Ferraris, A., Mazzoleni, A., Devalle, A., & Couturier, J. (2019). Big data analytics capabilities and knowledge management: impact on firm performance. Management Decision, 57(8), 1923–1936. https://doi.org/10.1108/MD-07-2018-0825
  • Ghani, N. A., Hamid, S., Targio Hashem, I. A., & Ahmed, E. (2019a). Social media big data analytics: A survey. Computers in Human Behavior, 101, 417–428. https://doi.org/10.1016/j.chb.2018.08.039
  • Ghani, N. A., Hamid, S., Targio Hashem, I. A., & Ahmed, E. (2019b). Social media big data analytics: A survey. Computers in Human Behavior, 101, 417–428. https://doi.org/10.1016/j.chb.2018.08.039
  • Hashem, I. A. T., Yaqoob, I., Anuar, N. B., Mokhtar, S., Gani, A., & Ullah Khan, S. (2015a). The rise of “big data” on cloud computing: Review and open research issues. In Information Systems, 47, 98–115. Elsevier Ltd. https://doi.org/10.1016/j.is.2014.07.006
  • Hashem, I. A. T., Yaqoob, I., Anuar, N. B., Mokhtar, S., Gani, A., & Ullah Khan, S. (2015b). The rise of “big data” on cloud computing: Review and open research issues. Information Systems, 47, 98–115. https://doi.org/10.1016/j.is.2014.07.006
  • Imran, M., Castillo, C., Diaz, F., & Vieweg, S. (2015). Processing social media messages in mass emergency: A survey. ACM Computing Surveys (CSUR), 47(4), 1-38.
  • Jeble, S., Kumari, S., & Patil, Y. (2016). Role of big data and predictive analytics. International Journal of Automation and Logistics, 2(4), 307-331.
  • Jefferson, T. (2002). Web Enabled Disaster and Crisis Response: What Have We Learned from the September 11th. https://www.researchgate.net/publication/242114038
  • Khatoon, S., Alshamari, M. A., Asif, A., Hasan, M. M., Abdou, S., Elsayed, K. M., & Rashwan, M. (2021). Development of a social media analytics system for emergency event detection and crisis management. Computers, Materials and Continua, 68(3), 3079–3100. https://doi.org/10.32604/cmc.2021.017371
  • Kumar, V., & Nanda, P. (2019). Social media to social media analytics: Ethical challenges. International Journal of Technoethics, 10(2), 57–70. https://doi.org/10.4018/IJT.2019070104
  • Kwon, O., Lee, N., & Shin, B. (2014). Data quality management, data usage experience and acquisition intention of big data analytics. International Journal of Information Management, 34(3), 387–394. https://doi.org/10.1016/j.ijinfomgt.2014.02.002
  • Laney, D. (2001) 3D Data Management: Controlling Data Volume, Velocity and Variety. META Group Research Note, 6.
  • Lynn, T., Healy, P., Kilroy, S., Hunt, G., Van Der Werff, L., Venkatagiri, S., & Morrison, J. (2015). Towards a general research framework for social media research using big data. IEEE International Professional Communication Conference, 2015-September. https://doi.org/10.1109/IPCC.2015.7235843
  • Mansour, A., Harahsheh, F., Wazani, K. W., Khasawneh, M., & Altaher, B. B. (2024). The influence of social media, big data, and data mining on the evolution of organizational behavior: Empirical study in the Jordanian telecommunication sector. International Journal of Data and Network Science, 8(3), 1929–1940. https://doi.org/10.5267/j.ijdns.2024.1.020
  • Oliverio, J. (2018). A Survey of Social Media, Big Data, Data Mining, and Analytics. Journal of Industrial Integration and Management, 03(03), 1850003. https://doi.org/10.1142/s2424862218500033
  • Paul, A. L. (2024). Navigating the Regulatory Landscape : The Impact of Privacy and Data Protection Regulations on Global Data Security Practices Abstract : May.
  • Qin, Y. (2024). Analysis and Application of Big Data in Social Media Marketing. International Journal of Global Economics and Management, 2(2), 266–272. https://doi.org/10.62051/ijgem.v2n2.33
  • Rahman, M. S., & Reza, H. (2022). A Systematic Review Towards Big Data Analytics in Social Media. In Big Data Mining and Analytics, 5(3), 228–244. Tsinghua University Press. https://doi.org/10.26599/BDMA.2022.9020009
  • Rakibul Hasan Chowdhury. (2024). Sentiment analysis and social media analytics in brand management: Techniques, trends, and implications. World Journal of Advanced Research and Reviews, 23(2), 287–296. https://doi.org/10.30574/wjarr.2024.23.2.2369
  • Reuter, C., Hughes, A. L., & Kaufhold, M. A. (2018). Social media in crisis management: An evaluation and analysis of crisis informatics research. International Journal of Human-Computer Interaction, 34(4), 280-294.
  • Rogers, ?. (1962). ?., The Diffusion of Innovations.
  • Saggi, M. K., & Jain, S. (2018). A survey towards an integration of big data analytics to big insights for value-creation. Information Processing and Management, 54(5), 758–790. https://doi.org/10.1016/j.ipm.2018.01.010
  • Tan, K. H., & Zhan, Y. (2017). Improving new product development using big data: a case study of an electronics company. R and D Management, 47(4), 570–582. https://doi.org/10.1111/radm.12242
  • Thayyib, P. V., Mamilla, R., Khan, M., Fatima, H., Asim, M., Anwar, I., Shamsudheen, M. K., & Khan, M. A. (2023). State-of-the-Art of Artificial Intelligence and Big Data Analytics Reviews in Five Different Domains: A Bibliometric Summary. In Sustainability (Switzerland). 15(5). MDPI. https://doi.org/10.3390/su15054026
  • Wasserman, S., & Faust, K. (n.d.). Social Network Analysis : Methods and Applications.
  • Wiener, M., Saunders, C., & Marabelli, M. (2020). Big-data business models: A critical literature review and multiperspective research framework. In Journal of Information Technology, 35(1), 66–91. SAGE Publications Ltd. https://doi.org/10.1177/0268396219896811
  • Wolf, K., & Archer, C. (2018). Public relations at the crossroads: The need to reclaim core public relations competencies in digital communication. Journal of Communication Management, 22(4), 494–509. https://doi.org/10.1108/JCOM-08-2018-0080
  • Zachlod, C., Samuel, O., Ochsner, A., & Werthmüller, S. (2022). Analytics of social media data – State of characteristics and application. Journal of Business Research, 144, 1064–1076. https://doi.org/10.1016/j.jbusres.2022.02.016
  • Zerfass, A. and Volk, S.C. (2018). How communication departments contribute to corporate success: the communications contributions framework, Journal of Communication Management, 22(4), 397-415.

Downloads

No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.

How to Cite

Sauid, M. K., Mustakim, N. A., Mokhtar, N., Mohamad Roseli, N. H., Abdul Karim, Z. H., Sauid, Z., & Romaiha, N. R. (2024). Integration of Big Data Analytics with Social Media: Theoretical Foundations, Applications and Implications. Information Management and Business Review, 16(4(S)I), 272-279. https://doi.org/10.22610/imbr.v16i4(S)I.4318

Share this article

License

Copyright (c) 2024 Muna Kameelah Sauid, Nurul Ain Mustakim, Noorzalyla Mokhtar, Nur Hazwani Mohamad Roseli, Zatul Himmah Abdul Karim, Zulaika Sauid, Noor Rafhati Romaiha (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.

Keywords

Section

Research Paper

Published in

Vol. 16 No. 4(S)I (2024) Digital Payments, Game-Based Learning & Knowledge Behaviour View issue contents

Published

2024-11-27

Submissions

Have research to publish? Information Management and Business Review welcomes submissions.

Make a Submission