Author

  • Nur Hazwani Binti Mohamad Roseli

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

  • Noor Rafhati Romaiha

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

  • Nurul Ain Mustakim

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

  • Muna Kameelah Sauid

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Jalan Hang Tuah, Melaka, Malaysia
    • Malaysia

Abstract

This study aims to identify the trends of the publications and research topics. The areas covered are in the field of e-commerce and social commerce that use stimulus-organism-response as the framework. The study was conducted using bibliometric analysis and VOSviewer to visually represent the findings. Scopus was the database for the research and related keywords were constructed based on the study area. 267 publications from 2008 until 2024 were examined. The results revealed that the number of publications is increasing from year to year and the research topics were varied but still within the study area. The research gap between the topics was also identified in this study.

Keywords

References

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How to Cite

Binti Mohamad Roseli, N. H., Romaiha, N. R., Mustakim, N. A., & Sauid, M. K. (2024). Bibliometric Analysis on Stimulus-Organism-Response Framework in the Area of E-Commerce and Social Commerce. Information Management and Business Review, 16(4(S)I), 295-303. https://doi.org/10.22610/imbr.v16i4(S)I.4338

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Copyright (c) 2024 Nur Hazwani Binti Mohamad Roseli, Noor Rafhati Romaiha, Nurul Ain Mustakim, Muna Kameelah Sauid (Author)

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Research Paper

Published in

Vol. 16 No. 4(S)I (2024) Digital Payments, Game-Based Learning & Knowledge Behaviour View issue contents

Published

2024-11-27

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