Author

  • Muhammad Muazzam Mughal

    • University of the Punjab, Lahore, Pakistan
    • Pakistan

  • Muhammad Farhan

    • University of the Punjab, Lahore, Pakistan
    • Pakistan

  • Kamran Ali

    • University of the Punjab, Lahore, Pakistan
    • Pakistan

  • Abdul Jabbar Khan

    • University of the Punjab, Lahore, Pakistan
    • Pakistan

Abstract

E-banking is a platform through which a banking customer can perform its financial or non financial transactions electronically without visiting bank, which not only reduces transaction costs but also saves time.E-banking customers are increasing worldwide but its adoption is low in Pakistan. This study is done to investigate the most important factors which contribute to the espousal of E-banking in Pakistan. For this research primary data was collected from 217 customers of different ages, data was collected by structured questionnaire. Statistical descriptive analysis was used to analyze the data. The results shows that privacy and security, trust, ease of usefulness, knowledge and awareness, inaccessibility and came in person preferences are the factors which affect adoption of E-banking in Pakistani customers. Findings also indicate that banking customers of Pakistan are willing to take on E-banking if proper guideline and awareness is provided to them by banks or banking regularity authorities.

Keywords

References

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How to Cite

Mughal, M. M., Farhan, M., Ali, K., & Khan, A. J. (2012). Accepting of E-banking among Banking Customers of Pakistan. Information Management and Business Review, 4(6), 332-339. https://doi.org/10.22610/imbr.v4i6.987

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Copyright (c) 2012 Muhammad Muazzam Mughal, Muhammad Farhan, Kamran Ali, Abdul Jabbar Khan (Author)

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Research Paper

Published in

Vol. 4 No. 6 (2012) Women, Enterprise & Digital Culture View issue contents

Published

2012-06-15

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