Author

  • Faziatul Amillia Mohamad Basir

    • Department of Economics and Finance Studies, UiTM Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Nurul Hidayah Zainal

    • Department of Economics and Finance Studies, UiTM Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Mohd Faizol Rizal Mohd Rasid

    • Department of Economics and Finance Studies, UiTM Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Ainol Fizy Ruslan

    • Department of Economics and Finance Studies, UiTM Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Wan Nur Fatihah Rohaizad

    • Sterling Insurance Brokers Sdn Bhd, Kuala Lumpur, Malaysia
    • Malaysia

Abstract

Discovering different cultures and experiences is made possible through travel. However, even the best-planned trips can be derailed by unanticipated circumstances. It takes more than simply packing your luggage and making your travel arrangements to ensure a successful journey. Many people fail to consider important factors that offer comfort. The objective of this study is to investigate people's awareness of the existence of risk from aircraft and the importance of travel insurance in protecting themselves from any unexpected event. Additionally, this study aims to explore the factors, such as attitude, knowledge, and promotion, which influence travel insurance awareness. Purposive sampling was used in this study, and 100 online surveys were distributed around Malaysia. After the survey is completed, the results will be analysed to determine the primary factors influencing this study and whether or not respondents believe that travel insurance is necessary. Any pertinent party may find this research helpful in raising public awareness of the value of travel insurance.

Keywords

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How to Cite

Mohamad Basir, F. A., Zainal, N. H., Mohd Rasid, M. F. R., Ruslan, A. F., & Rohaizad, W. N. F. (2025). A Study on the Awareness of Air Travellers Towards Travel Insurance. Information Management and Business Review, 17(2(I)S), 230-240. https://doi.org/10.22610/imbr.v17i2(I)S.4598

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Copyright (c) 2025 Faziatul Amillia Mohamad Basir, Nurul Hidayah Zainal, Mohd Faizol Rizal Mohd Rasid, Ainol Fizy Ruslan, Wan Nur Fatihah Rohaizad (Author)

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Research Paper

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Vol. 17 No. 2(I)S (2025) AI in Audit, Workplace Safety & Digital Consumer Society View issue contents

Published

2025-08-10

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