Abstract
Despite the discrimination faced by people with disabilities (PWD) in the workforce, social entrepreneurship (SE) serves as a vital pathway to enhance their employment opportunities. SE is recognized as a driving force for addressing social issues by leveraging business activities that prioritize social outcomes, thereby supporting the efforts of non-profit organizations and government agencies to uplift economically disadvantaged communities. Successful social entrepreneurship necessitates strong motivation, particularly within underprivileged communities, to achieve social goals. When these motivational needs are unmet, it can result in decreased performance and increased organizational turnover. This study explores the relationship between motivation and social entrepreneurship activities, explicitly focusing on McClelland's theory of needs, which encompasses the need for achievement, affiliation, and power. Questionnaires were distributed to 103 individuals with disabilities, all 18 and older, registered with the Department of Social Welfare and engaged in social entrepreneurship. Data were analyzed using SPSS version 28 and SmartPLS 4. The findings indicate a significant relationship between affiliation motivation and social entrepreneurship activities. A primary motivational profile was identified, highlighting the need for affiliation first, followed by power, and then achievement. This supports prior research suggesting that people with disabilities (PWD) engage more with their communities due to shared experiences, generating economic value. This study enhances McClelland's Need Theory concerning motivation in social entrepreneurship for individuals with disabilities. Future research should investigate longitudinal data and specific dimensions of affiliation.
Keywords
- Social Entrepreneurship Search this journal for Social Entrepreneurship (opens in a new tab)
- People with Disability Search this journal for People with Disability (opens in a new tab)
- McClelland Theory Search this journal for McClelland Theory (opens in a new tab)
- Motivation Search this journal for Motivation (opens in a new tab)
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Copyright (c) 2025 Nurul Fatihah Ramdan, Syukrina Alini Mat Ali, Mohd Ali Bahari Abdul Kadir, Noor’ain Mohamed Yunus, Sri Fatiany Abdul Kader Jailani, Naffisah Mohd Hassan, Emily Mirza Binti Kamsari (Author)

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Keywords
- Social Entrepreneurship Search this journal for Social Entrepreneurship (opens in a new tab)
- People with Disability Search this journal for People with Disability (opens in a new tab)
- McClelland Theory Search this journal for McClelland Theory (opens in a new tab)
- Motivation Search this journal for Motivation (opens in a new tab)
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Vol. 17 No. 2(I)S (2025)
AI in Audit, Workplace Safety & Digital Consumer Society
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