Author

  • Sharina Shariff

    • School of Social Sciences, Universiti Sains Malaysia, Malaysia
    • School of Business Management, Universiti Teknologi MARA, Malaysia
    • Malaysia

  • Siti ‘Aisyah Baharudin

    • School of Social Sciences, Universiti Sains Malaysia, Malaysia
    • Malaysia

  • Nor Asmat Ismail

    • School of Social Sciences, Universiti Sains Malaysia, Malaysia
    • Malaysia

Abstract

The emerging trends of sustainability and globalization have driven changes in traditional agriculture dominated by aging farmers with low-tech industries. This scenario seems to have changed with new and diverse phenomena focusing on the agent who can adopt these changes. Hence, the new opportunitybased view of the entrepreneurship concept and youth as relevant agents within the new context in the agriculture sector. Numerous previous scholars have concentrated on typical entrepreneurship research; however, they have mainly neglected agricultural entrepreneurship within the agriculture sector. The study aims to investigate agricultural entrepreneurship within the target group in Malaysia through a comprehensive literature review. The articles reviewed were used from the Scopus, ScienceDirect and Google Scholar databases. We analysed 15 papers that focus on agricultural entrepreneurship research in Malaysia, which were published in Malaysia between 2014 to 2024, in order to contribute significantly to existing literature. The finding shows that the growing and promising agriculture entrepreneurship, mainly in intention and behavior, has become a crucial role among youth towards it. This study presented a descriptive finding and a thematic analysis focused on a groomed group of Youth Agropreneurs to adopt the changes into the agriculture sector. The paper concludes by setting up the agenda for future researchers in the field to address research gaps. Keywords: Target Population, Agricultural Entrepreneurship, Agriculture Sector, Malaysia, Systematic Review.

Keywords

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How to Cite

Shariff, S., Baharudin, S. ‘Aisyah, & Ismail, N. A. (2025). What Is the Target Population for Agricultural Entrepreneurship in Malaysia’s Agricultural Economic Sector? A Systematic Literature Review. Information Management and Business Review, 17(2(I)S), 477-497. https://doi.org/10.22610/imbr.v17i2(I)S.4624

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Vol. 17 No. 2(I)S (2025) AI in Audit, Workplace Safety & Digital Consumer Society View issue contents

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2025-08-10

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