Author

  • Mudiana Mokhsin

    • Faculty of Computer & Mathematical Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
    • Malaysia

  • Afdallyna Fathiyah Harun

    • Faculty of Computer & Mathematical Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
    • Malaysia

  • Wan Nurhayati Wan Hanafi

    • Faculty of Applied Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
    • Malaysia

  • Umaimah Kamarulzaman

    • Academy of Language Studies, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
    • Malaysia

  • Nur Huda Nabihan Md Shahri

    • Faculty of Computer & Mathematical Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
    • Malaysia

  • Mohd Husni Mohd Som

    • Institute of Malay Thoughts and Leadership, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
    • Malaysia

  • Amer Shakir Zainol

    • Institute of Malay Thoughts and Leadership, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
    • Malaysia

Abstract

This study focuses on Universiti Teknologi MARA (UiTM), highlighting its academic success and strong employee character. It aims to identify employees' trust in the institution and analyze the data using qualitative content analysis. Three data sources were used: an interview with the former Vice-Chancellor, an exploratory survey with 187 respondents from various categories, and secondary data from the ViceChancellor’s speeches and writings. Methods included content analysis, exploratory data analysis, and word frequency analysis. The study draws a comparison between UiTM's organizational structure and DNA, where the backbone represents "Nation (Bangsa), Knowledge (Ilmu), and Success (Berjaya)," and the nitrogenous bases symbolize "Thinking (Pemikiran), Emotions (Emosi), Spirit (Semangat), Aspirations (Aspirasi), and Behavior (Tingkah laku)." These elements form the PESAT model, which encompasses the core components of UiTM’s identity. The research contributes by offering a framework for managing large institutions like UiTM, ensuring a sustainable identity, and guiding future aspirations. This model provides valuable insights into the institution’s community and its continued development.

Keywords

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How to Cite

Mokhsin, M., Harun, A. F., Wan Hanafi, W. N., Kamarulzaman, U., Md Shahri, N. H. N., Mohd Som, M. H., & Zainol, A. S. (2025). An Organization DNA Model: UiTM in Analysis. Information Management and Business Review, 17(2(I)S), 542-552. https://doi.org/10.22610/imbr.v17i2(I)S.4592

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Copyright (c) 2025 Mudiana Mokhsin, Afdallyna Fathiyah Harun, Wan Nurhayati Wan Hanafi, Umaimah Kamarulzaman, Nur Huda Nabihan Md Shahri, Mohd Husni Mohd Som, Amer Shakir Zainol (Author)

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Vol. 17 No. 2(I)S (2025) AI in Audit, Workplace Safety & Digital Consumer Society View issue contents

Published

2025-08-10

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