Abstract
This research investigates a contemporary strategy for revitalizing Malaysia’s batik industry by introducing the Batik Pointillism Block, a modern substitute for the traditional copper batik blocks. Utilizing a focused qualitative case study alongside SWOT analysis, the study closely examines the strengths, weaknesses, opportunities, and threats related to this product innovation. The Batik Pointillism Block, manufactured with CNC technology and heat-resistant acrylic, directly addresses persistent challenges in the sector, including high production costs, limited skilled labor, and waning interest from younger generations. Findings indicate that this new approach can enhance productivity, reduce operational expenses, and expand design versatility, thereby making batik production more accessible, particularly for B40 communities and emerging young artisans. Nonetheless, limitations persist regarding distribution, market reach, and users’ technical proficiency, which currently hinder broader adoption. The study further underscores the potential of social innovation and community-driven training initiatives in supporting both cultural preservation and economic development. From a managerial perspective, the findings suggest a clear need for structured training programs, diversified marketing strategies, sustained investment in research and development, and the formation of strategic partnerships to facilitate commercialization and scalability. Ultimately, the Batik Pointillism Block represents a sustainable and inclusive pathway for modernizing Malaysia’s batik industry while safeguarding its cultural heritage.
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References
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Copyright (c) 2025 Emi Normalina Omar, Siti Noorsuriani Maon, Noor’ain Mohamad Yunus, Sharmila Mohd Salleh (Author)
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