Vol. 17 No. 3(I) (2025)

This research study focuses on the effectiveness of using Google Docs in enhancing the writing of argumentative essays among engineering students. The aim is to investigate how the integration of Google Docs as a digital writing tool impacts the development of argumentative writing skills. The study also explores the relationship between the usage of Google Docs and the improvement of key components in argumentative essay writing, including claims, counter-claims, reasons, and evidence. The research adopts a quantitative approach, incorporating pre-tests, post-test 1, and post-test 2 to assess students' writing performance before and after utilising Google Docs. A questionnaire is employed to strengthen the proof of students' understanding and experiences regarding the usage of Google Docs in their writing process. The results will contribute to the existing literature on technology-enhanced writing instruction, particularly in the field of engineering education. The study's implications may inform educators, curriculum designers, and policy-makers in designing effective strategies to enhance students' writing skills and foster their engagement in the writing process.

The airline industry is intensely competitive, with companies constantly striving to stand out through their service quality, hospitality, and technological advancements. In this context, particularly within service-based industries such as airlines, fostering long-term customer loyalty is crucial for achieving sustainable success. This research focuses on understanding how service quality and pricing influence customer satisfaction, which in turn drives loyalty toward AirAsia Malaysia Berhad. Using the SERVQUAL, which includes five dimensions: tangibles, reliability, responsiveness, assurance, and empathy, this study examines the extent to which these factors, along with price, contribute to repeated customer preference and commitment. This study adopted a probability sampling approach, specifically using the simple random sampling technique. A total of 250 respondents were selected at random from across Malaysia using a Google Form survey distributed online. Both objectives, service quality (reliability) and price, are accepted for this study. However, other independent variables (tangibility, responsiveness, empathy, and assurance) do not significantly influence satisfaction. The insights gained will help AirAsia strengthen its ability to retain customers by better aligning its services and pricing with customer expectations, fostering deeper brand quality.

Sales performance is important for companies to measure their current stability and ability to grow or sustain in the competitive market. In fact, for businesses to continue to face significant challenges in identifying the factors that would affect sales outcomes, technology will be a component of a growing presence. This research aims to explore these trends within retail sectors among Small and Medium-Sized Enterprises (SMEs) in Malaysia. This study uses the Technology-Organization-Environment (T-O-E) framework as a base model; meanwhile Attention-Based View (ABV) provides additional theoretical support. In this conceptual framework, sales performance is positioned as a dependent variable with online platform adoption serving as a mediating factor. Independent variables in this study are perceived compatibility, relative advantage, perceived cost, top management support, and government support, which these components derived from the T-O-E framework. Moreover, this research seeks to identify the technology adoption process and to boost sales performance through digital integration, and deliver practical insight that will be utilized. Quantitative research method applied in this research with a sample of 384 respondents, according to Krejcie and Morgan's sample size table and targeted specifically at retail sectors in Malaysia. SME Corp Malaysia, the Ministry of Entrepreneur Development and Cooperatives (MEDC) and Malaysia Digital Economy Corporation (MDEC) are government agencies sources of data for this paper. The end of this research seeks to emphasize the critical role of online platform adoption by enhancing sales performance and shedding light on the digital transformation of SMEs in Malaysia, thus offering strategic insights for key stakeholders. Keywords : Sales Performance, Small and Medium-sized Enterprises (SMEs), Online platforms adoption, Technology-Organization-Environment (T-O-E), Attention-Based View (ABV)

The adaptation and adoption of IoT devices in education have gathered a lot of interest, especially with the ongoing transformation of teaching and learning processes into the digital world. The pandemic period has boosted the need for digital solutions in education, further marking the role of IoT remodel towards achieving educational goals. This research focuses on the factors that impact lecturers’ intention to use IoT at the Universiti Teknologi MARA (UiTM), Selangor Campus. This study has categorized the factors that define lecturers' acceptance of IoT using the UTAUT model. A structured questionnaire was used to collect data from 140 lecturers at UiTM Selangor as part of a survey. The study investigates the linkage between Social Influence, Facilitating Conditions, Knowledge and Skills, Effort Expectancy, and IT capability with IoT adoption intentions. The results help in understanding interrelations among variables included in this study and provide educational leaders with important information needed to create policies that support instructors adopting IoT-based instruction. This research is aimed at addressing the gaps identified through studies in post postCOVID-19 era and provides ways to improve the learning experience and the level of education achieved in the post-pandemic academic landscape.

This paper presents a festival-based approach to community development, analyzing social capital, economic revitalization, and environmental sustainability. It attempts to build a comprehensive framework aimed at promoting social cohesion, stimulating local economies, and sustainable practices, as well as community wellbeing, through strategic festival integration into community planning, drawing from diverse literatures. Despite the literature acknowledging the benefits of festivals, there are several gaps. These gaps indicate a need for more systematic approaches to festival design and evaluation, particularly regarding inclusivity, associated economic impacts, and insufficient eco-friendly practices. In the diverse contexts of Malaysia, this study seeks to build a conceptual framework for empirical investigations that would ascertain the developmental impacts of festivals. In doing so, the paper aims to enhance community development theory by integrating festivals as tools for community advancement, thereby serving a broad spectrum of event industry stakeholders from policymakers to local government officials and event planners. It is underscored that the underlying objectives should combine social, economic, and environmental dimensions to ensure holistic long-term benefits derived from the festivals. The research helps to address the literature gap and provides a basis for further investigation, which aims to reshape Malaysian festivals into more inclusive, transformative, and sustainable assets for communities.

This study investigates the relationship between humanitarian aid and economic growth, guided by economic theory, using panel data analysis. Humanitarian aid, which refers to voluntary and unpaid assistance aimed at improving societal welfare, has gained significant attention from both academics and policymakers. Economic theory offers conceptual frameworks for understanding the driving forces, incentives, and outcomes of human actions, including voluntary efforts. The study employs a panel dataset that includes five ASEAN countries, Malaysia, Indonesia, Singapore, Thailand, and the Philippines, along with two significant regional players, China and India, spanning from 1991 to 2023. These countries, while not members of ASEAN, are pivotal to the broader Southeast Asian region's economic and humanitarian landscape, which justifies their inclusion in this analysis. The relationship between humanitarian aid and economic growth is examined through the Pooled Mean Group (PMG) estimation technique. Key findings suggest that humanitarian aid has a positive impact on economic growth, with variations across different countries within the region. The results also highlight areas of agreement and disagreement within the academic research on the intersection of humanitarian efforts and economic development, pointing to opportunities for further exploration. This study enhances understanding of the role of voluntary contributions in economic systems, offering valuable insights for policymakers, practitioners, and researchers seeking to leverage humanitarian aid to foster societal wellbeing and economic growth.

Some consumers continue to prefer traditional banks due to confusion or a lack of understanding about digital banking. Conventional methods of consumer profiling, which rely on past behavior and existing assets, are unlikely to drive the future success of digital banking. To achieve effective digital transformation, it is crucial to understand the behavior, preferences, and decision-making patterns of today’s digital consumers. This study explores the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on young people's intention to use digital banking, using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a framework. Data were collected from 55 respondents through non-probability sampling and analyzed using reliability and regression analysis. The findings revealed a significant positive relationship between behavioral intention and both performance expectancy and facilitating conditions. These insights can help digital banking providers develop better strategies to encourage wider adoption of their services.

This research investigates a contemporary strategy for revitalizing Malaysia’s batik industry by introducing the Batik Pointillism Block, a modern substitute for the traditional copper batik blocks. Utilizing a focused qualitative case study alongside SWOT analysis, the study closely examines the strengths, weaknesses, opportunities, and threats related to this product innovation. The Batik Pointillism Block, manufactured with CNC technology and heat-resistant acrylic, directly addresses persistent challenges in the sector, including high production costs, limited skilled labor, and waning interest from younger generations. Findings indicate that this new approach can enhance productivity, reduce operational expenses, and expand design versatility, thereby making batik production more accessible, particularly for B40 communities and emerging young artisans. Nonetheless, limitations persist regarding distribution, market reach, and users’ technical proficiency, which currently hinder broader adoption. The study further underscores the potential of social innovation and community-driven training initiatives in supporting both cultural preservation and economic development. From a managerial perspective, the findings suggest a clear need for structured training programs, diversified marketing strategies, sustained investment in research and development, and the formation of strategic partnerships to facilitate commercialization and scalability. Ultimately, the Batik Pointillism Block represents a sustainable and inclusive pathway for modernizing Malaysia’s batik industry while safeguarding its cultural heritage.

E-learning represents a form of technological advancement applied in higher education. This technological progress offers an opportunity to improve teaching methods and enhance students' learning capabilities. Many educational institutions are embracing E-Learning and utilizing technologies, leading to a notable impact and creating a specific niche within the industry. Some students involved in E-Learning show better academic outcomes and a positive mindset, while others have voiced negative sentiments regarding e- learning due to usability issues, demanding workloads, limited technological skills, and a deficiency in face-toface interaction. Consequently, this study seeks to examine the relationships between accessibility, behavior, and understanding of e-learning within higher education institutions. An online survey was administered to 150 students enrolled in a bachelor's degree program at a higher education institution. The findings reveal that accessibility correlates most strongly with students' engagement with the e-learning system, in comparison to behavioral and knowledge-related aspects. This research emphasizes that E-Learning has the potential to redefine the future of education by transforming traditional classroom experiences into online formats. E- Learning can be regarded as one of the most effective methods for education and teaching.

Employee performance, retention, and organizational success are crucially impacted by job satisfaction. While a multitude of prior studies have identified its determinants, less attention has been devoted to understanding the drivers of job satisfaction in the context of financial counseling in Malaysia. The goal of this research is to understand the level of job satisfaction of employees at the Credit Counselling and Debt Management Agency (AKPK) in Kuala Lumpur by examining the effects of work-life balance, extrinsic rewards, intrinsic rewards, employee empowerment, organizational support, and perceived organizational support. A quantitative approach was utilized to collect data from a structured questionnaire administered to 127 employees. The data was processed and analyzed statistically using SPSS version 28.0, where correlation and multiple regression analyses were performed to ascertain the predictors of job satisfaction. This study found strong relationships between intrinsic rewards (r = 0.751, p < 0.01) and perceived organizational support (r = 0.734, p < 0.01) with job satisfaction. Moreover, multiple regression analysis showed both intrinsic rewards (β = 0.482, p < 0.01) and perceived organizational support (β = 0.290, p = 0.002) strongly predicted the outcome.