Abstract
Tipping is a prevalent phenomenon that is best understood as a result of various cultural norms and payment practices. The anticipation of receiving the tips is considered work motivation; it acts as a catalyst for employees to elevate their service delivery. While it may a common for others, tipping is not customary among Malaysians. This paper examined the interconnection between tipping, employee motivation, and service delivery performance within the 4 and 5-star hotels in Pulau Pinang, Malaysia. Using a quantitative research approach, a total of 348 usable responses (collected among F&B employees) were retrieved for analysis. The findings revealed a significant positive relationship between all tested variables and employee motivation fully mediates the relationship between tipping practices and service delivery performance. The outcome from this study is hoped to provide valuable insights for academicians into consumer behavior and cultural practices, while offering the hotel industry strategies to improve the service delivery performance.
Keywords
- Tipping Search this journal for Tipping (opens in a new tab)
- Motivation Search this journal for Motivation (opens in a new tab)
- Service Delivery Performance Search this journal for Service Delivery Performance (opens in a new tab)
- Hotel Employees Search this journal for Hotel Employees (opens in a new tab)
- Pulau Pinang Search this journal for Pulau Pinang (opens in a new tab)
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- Tipping Search this journal for Tipping (opens in a new tab)
- Motivation Search this journal for Motivation (opens in a new tab)
- Service Delivery Performance Search this journal for Service Delivery Performance (opens in a new tab)
- Hotel Employees Search this journal for Hotel Employees (opens in a new tab)
- Pulau Pinang Search this journal for Pulau Pinang (opens in a new tab)
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Vol. 17 No. 4(I) (2025)
Circular Economy, Civic Technology & Social Innovation
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