Abstract
Sports participation has gradually become a core component of modern tourism development. Both sports activities and tourism consumption place a high value on experiential perception and active participant involvement. This paper aims to explore the effect of individual sports experience on tourists’ overall travel experience, satisfaction level, willingness to engage in sports tourism, and destination revisit intention in the background of domestic tourism. Based on existing scholarly findings, this study developed measurement scales for key research variables and surveyed Taiwan residents aged 18 and above who had travelled domestically in the past year. Through purposive sampling, 695 valid responses were collected for empirical analysis. The analytical results reveal that sports experience is significantly and positively correlated with tourism experience, tourist satisfaction, sports tourism participation willingness, and revisit intention. This study further verifies that experiential participation in sports plays a vital role in shaping tourists’ behavioral tendencies and their subjective evaluation of tourism destinations.
Keywords
- Revisit Intentions Search this journal for Revisit Intentions (opens in a new tab)
- Tourist Satisfaction Search this journal for Tourist Satisfaction (opens in a new tab)
- Sports Experience Search this journal for Sports Experience (opens in a new tab)
- Sports Tourism Search this journal for Sports Tourism (opens in a new tab)
- Tourism Experience Search this journal for Tourism Experience (opens in a new tab)
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Copyright (c) 2026 Chao-Chin Liu, Shumin Chang, Azdel Abdul Aziz, Che-Jen Chuang, Xuanmin Zhu (Author)
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Keywords
- Revisit Intentions Search this journal for Revisit Intentions (opens in a new tab)
- Tourist Satisfaction Search this journal for Tourist Satisfaction (opens in a new tab)
- Sports Experience Search this journal for Sports Experience (opens in a new tab)
- Sports Tourism Search this journal for Sports Tourism (opens in a new tab)
- Tourism Experience Search this journal for Tourism Experience (opens in a new tab)
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Vol. 18 No. 2(I) (2026)
Community Wellbeing, Islamic Finance & Trade Growth
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