Author

  • Lani Miliani

    • Institute of Technology Bandung, School of Business and Management, Indonesia
    • Indonesia

  • Mustika Sufiati Purwanegara

    • Institute of Technology Bandung, School of Business and Management, Indonesia
    • Indonesia

  • Mia Tantri Diah Indriani

    • Institute of Technology Bandung, School of Business and Management, Indonesia
    • Indonesia

Abstract

Utilization of e-money as efficient and convenience payment method in Indonesia has been introduced since 2007. The growth of e-money card usage increased up to 53% in 2012, but the individual adoption is still low compared to total population of Indonesia. The objective of this study is to examine factors affecting customer adoption behavior of e-money and to examine the difference in intention to use/reuse e-money between adopter and non-adopter. The in-depth interview showed that risk and security were not the main consideration for using e-money; this result contradicts with the result of similar previous research in e-payment. Meaning, that in Indonesia consumers were not afraid of losing money while using emoney for transaction. The questionnaire based on the modification of Technology Adoption Model and indepth interview results. Sample of 143 respondents were taken to test the hypotheses, and analyzed using multivariate analysis methods. The results of the study-enhanced understanding of adoption behavior of emoney by describing perceived benefit as factor that influence intention to use/reuse e-money in Indonesia. This study also contributed in managerial practice that there are differences intention to use/reuse e-money between adopters and non-adopters due to lack of information of the products.

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References

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How to Cite

Miliani, L., Purwanegara, M. S., & Indriani, M. T. D. (2013). Adoption Behavior of E-Money Usage. Information Management and Business Review, 5(7), 369-378. https://doi.org/10.22610/imbr.v5i7.1064

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Copyright (c) 2013 Lani Miliani, Mustika Sufiati Purwanegara, Mia Tantri Diah Indriani (Author)

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Research Paper

Published in

Vol. 5 No. 7 (2013) Digital Banking, Knowledge & Green Markets View issue contents

Published

2013-07-30

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