Author

  • Ashish Mathur

    • Department of Management Studies, Lachoo Memorial College of Science & Technology, Jodhpur, Rajasthan, India
    • India

  • Meeta Nihalani

    • Department of Management Studies, J.N.V. University, Jodhpur, Rajasthan, India
    • India

Abstract

Social entrepreneurs are related to the issues of social justice and fairness to the society taking the ventures in the public interest. This type of entrepreneurship is related to the promoting the activities on low profit or no profit to benefit the weaker sections in such a way that they are can live a better life. The leadership and decision-making have to be in the interest of society and for the future too. The world of social entrepreneurship is created by the values of self efficiency with the faith to build an honest world of hope and respect...the basic qualities guiding the social entrepreneurial behaviour to form the business empires depends on the quality of social and moral judgement supported by the social norms. The society in turn supports people who work for the benefit of human survival so that the future is built on the values of sustainability and trust and hope. The generations to come, need the resources for the growth of the society and civilisation as a whole. They should use them in such a way that they are able to build the source for sustainable management of resources and for the larger benefit of the society. The basic aim of the paper is to analyse the issues and trends associated with the social fairness and to frame a strategic base for the better design of the social entrepreneurship variables. The basic objective of this paper is to identify and build the entrepreneurship abilities that shape the social entrepreneurial behaviour.

Keywords

References

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How to Cite

Mathur, A., & Nihalani, M. (2011). Social Entrepreneurs and the Vision to Build the Society with Ethical Sustainability. Information Management and Business Review, 2(4), 154-161. https://doi.org/10.22610/imbr.v2i4.894

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Copyright (c) 2011 Ashish Mathur, Meeta Nihalani (Author)

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Research Paper

Published in

Vol. 2 No. 4 (2011) Responsible Marketing, Enterprise & Human Performance View issue contents

Published

2011-04-15

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