Abstract
People believe organic food is safer and healthier since it limits the use of synthetic chemicals as agricultural inputs, which has increased global demand for it. However, it has been reported that Malaysians' actual consumption of organic food is low, despite their great intention to do so. Much previous research has proposed trust in organic food labeling and certification as a potential cause of the intention-behavior gap. However, empirical data to support this view is still lacking. This study aims to develop and validate a questionnaire to assess Malaysians' intention and actual consumption of organic food, along with its factors, using the Theory of Planned Behavior (TPB) with trust as an additional construct. Before the study, the questionnaire was pre-tested for face validity by five expert panels. This cross-sectional study gathered 119 usable self-administered questionnaires completed by Malaysian adults aged 18 to 64. The construct validity was evaluated using exploratory factor analysis (EFA) with principal component analysis (PCA), and varimax rotation. There was a three-factor solution for the attitude construct namely health, food safety, and environmental concern, while only one-factor solution for subjective norm, perceived behavioral control, trust, intention, and actual consumption of organic food. Each construct had a minimum Cronbach's alpha of .70. The questionnaire is a valid and reliable instrument that can be used in larger study settings to further understand the psychological factors of organic food consumption among Malaysian adults to promote more sustainable food consumption in this nation.
Keywords
- Consumer Search this journal for Consumer (opens in a new tab)
- Food Safety Search this journal for Food Safety (opens in a new tab)
- Organic Food Search this journal for Organic Food (opens in a new tab)
- Sustainability Search this journal for Sustainability (opens in a new tab)
- Theory of Planned Behavior Search this journal for Theory of Planned Behavior (opens in a new tab)
- Trust in Organic Food Labeling Search this journal for Trust in Organic Food Labeling (opens in a new tab)
- Certification and Control Search this journal for Certification and Control (opens in a new tab)
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How to Cite
Jaafar, N. A. A., Sulaiman, N., Sabran, M. R., & Zainal Badari, S. A. (2023). Development, Validity and Reliability of a Questionnaire on Psychological Factors of Organic Food Consumption among Malaysian Adults. Information Management and Business Review, 15(2(I)SI), 57-69. https://doi.org/10.22610/imbr.v15i2(I)SI.3417
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Copyright (c) 2023 Nur Aqilah Amalina Jaafar, Norhasmah Sulaiman, Mohd Redzwan Sabran, Shamsul Azahari Zainal Badari (Author)
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Keywords
- Consumer Search this journal for Consumer (opens in a new tab)
- Food Safety Search this journal for Food Safety (opens in a new tab)
- Organic Food Search this journal for Organic Food (opens in a new tab)
- Sustainability Search this journal for Sustainability (opens in a new tab)
- Theory of Planned Behavior Search this journal for Theory of Planned Behavior (opens in a new tab)
- Trust in Organic Food Labeling Search this journal for Trust in Organic Food Labeling (opens in a new tab)
- Certification and Control Search this journal for Certification and Control (opens in a new tab)
Section
Research Paper
Published in
Vol. 15 No. 2(I)SI (2023)
Sustainable Competitive Advantages & Technological Advancements
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Published
2023-06-14
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