Author

  • Norraeffa Md Taib

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Lina Mazwein Ibrahim

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Shahreena Daud

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Zarinah Abu Yazid

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Noorain Mohd Nordin

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Malaysia
    • Malaysia

  • Nur Hafidzah Idris

    • Faculty of Business & Management, Universiti Teknologi MARA, Cawangan Melaka Kampus Bandaraya Melaka, Malaysia
    • Malaysia

Abstract

Every day, new startups emerge, and a significant portion of them will experience failure just as quickly. The global rise in population has led to a growing concern about unemployment. However, job opportunities are not expanding at a comparable rate to the overall population increase. Consequently, many unemployed individuals are turning to self-employment as a means to regain their dignity and livelihood. The Theory of Planned Behavior (TPB) Model serves as the underlying theoretical framework, given recent research indicating that intentions can effectively forecast future entrepreneurial activities. This research aims to investigate the intentions related to becoming an entrepreneur in terms of personal attitudes, perceived behavioral control, and subjective norms. The study primarily targets undergraduate students who face the choice of either entering the workforce or pursuing entrepreneurship upon graduation. Employing a descriptive research approach, this study seeks to provide valuable insights and elucidate the connections among attitudes toward behavior, subjective norms and perceived behavioral control that impact entrepreneurial intentions among Malaysian undergraduate students. To assess their entrepreneurial intentions, respondents will complete a structured questionnaire. The study's findings underscore the significance of social entrepreneurship intentions in cultivating students' interest in becoming future entrepreneurs. Insights from this study could provide valuable guidance to educational institutions, policymakers, and entrepreneurship support organizations in designing effective interventions and initiatives aimed at nurturing the entrepreneurial spirit among undergraduate students.

Keywords

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How to Cite

Taib, N. M., Ibrahim, L. M., Daud, S., Abu Yazid, Z., Nordin, N. M., & Idris, N. H. (2023). Determining the Influential Factors Motivating Undergraduate Students to Initiate Entrepreneurial Ventures. Information Management and Business Review, 15(3(I), 385-390. https://doi.org/10.22610/imbr.v15i3(I).3548

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Copyright (c) 2023 Norraeffa Md Taib, Lina Mazwein Ibrahim, Shahreena Daud, Zarinah Abu Yazid, Noorain Mohd Nordin, Nur Hafidzah Idris (Author)

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Section

Research Paper

Published in

Vol. 15 No. 3(I) (2023) Consumer Behaviour, Financial Literacy & Student Wellbeing View issue contents

Published

2023-10-08

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