Abstract
The goal of this research is to examine the level of preparation of undergraduate students at a Malaysian public university to enter the gig economy. One of the platforms that have evolved with the Industrial Revolution 4.0 is the gig economy, or sharing economy, which students have mostly exploited to fund their study expenses. Characteristics like perceived usefulness, social influence, and perceived risk were used to identify students' willingness to participate in the gig economy. The researchers used Google Forms to administer surveys to our respondents to investigate which traits have the most impact on students' readiness to participate in the gig economy. Non-probability sampling, also known as purposive sampling, was used by the researchers. The sample frame for this study is made up of undergraduate students enrolled in business and management courses. Multiple regression was used to examine the responses of 106 undergraduate students. According to the findings of this study, two hypotheses, perceived utility and social influence, have been supported, whereas one, perceived risk, was rejected. This investigation led to the conclusion that there may be additional factors influencing students' willingness to engage in the gig economy that were not discovered in this study.
Keywords
- Gig Economy Search this journal for Gig Economy (opens in a new tab)
- Perceived Usefulness Search this journal for Perceived Usefulness (opens in a new tab)
- Social Influence and Perceived Risks Search this journal for Social Influence and Perceived Risks (opens in a new tab)
- Undergraduate Students Search this journal for Undergraduate Students (opens in a new tab)
References
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Copyright (c) 2023 Nurazree Mahmud, Faris Aisyah Hamil, Nurhidayatul Laily Mohd Ariffin, Siti Zulaika Mohd Pungot, Nurul Atiqah Hasim (Author)
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Keywords
- Gig Economy Search this journal for Gig Economy (opens in a new tab)
- Perceived Usefulness Search this journal for Perceived Usefulness (opens in a new tab)
- Social Influence and Perceived Risks Search this journal for Social Influence and Perceived Risks (opens in a new tab)
- Undergraduate Students Search this journal for Undergraduate Students (opens in a new tab)
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Vol. 15 No. 3(I) (2023)
Consumer Behaviour, Financial Literacy & Student Wellbeing
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