Vol. 16 No. 3(I)S (2024)

This conceptual paper is presented to study the factors affecting the intention to receive future COVID-19 booster vaccines in three East Coast states in Malaysia, which has become a concern to the government and health system in the country. It begins by reviewing the literature on associated factors and intentions against the booster vaccination. The Theory of Planned Behavior is used as the basis of the study. This study is driven by the low vaccination rates in Kelantan, Terengganu, and Pahang. Past studies have discussed the acceptance of COVID-19 vaccination in the country, but very few focus on these states. Due to the limited findings on the issues, this study, therefore, attempts to explore the factors influencing vaccination intention using a quantitative method. The survey distribution and data collection focus on the three states' residents. The findings are believed to be able to provide new insight and knowledge, especially to the healthcare providers and government to increase the vaccination rates in these states and prevent the severity of COVID-19 comeback.

To remain competitive in the VUCA era, Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta need to strengthen their digital sales strategies to reach a broader customer base. This research investigates the factors influencing local consumers' purchase intentions towards Yogyakarta's products through digital marketing. Grounded in the Theory of Planned Behavior and the Digital Marketing Mix model, data was collected via Google Forms using snowball sampling. The pilot test showed strong reliability (Cronbach's alpha = .97). Exploratory Factor Analysis (EFA) identified six key factors from 47 items: Digital Marketing Mix (28 items; loadings 0.794–0.934), Consumer Engagement (7 items; loadings 0.779–0.856), Perceived Behavioral Control (3 items; loadings 0.905–0.924), Attitude (3 items; loadings 0.858–0.886), Purchase Intention (3 items; loadings 0.847–0.884), and Subjective Norm (3 items; loadings 0.840–0.907). The findings confirmed the scales' reliability and highlighted the impact of digital marketing on consumers' purchase intentions. This study suggests that the Theory of Planned Behavior and Digital Marketing Mix are influential in assessing purchase intentions for Yogyakarta's fashion goods, providing insights applicable to the broader Indonesian market. Based on these findings, MSMEs in Yogyakarta should develop effective digital marketing strategies, optimizing their marketing mix to positively influence consumer purchase intentions. This is crucial for adapting to rapid technological changes that may alter consumer behavior and for ensuring business sustainability.

Different generations of employees have different characteristics and values that make them unique. Currently, there are four generations of employees at the workplace: Baby Boomers, Generation X, Millennials, and Generation Z. Millennials and Generation Z employees are said to be less loyal. The question is whether the incompatibility of their values and those of the organization makes them less faithful to their organization warrants further investigation. Therefore, the study's objective is to investigate the mismatch between individual values and those of the organization among different generations in the workplace. A focus group discussion (FGD) involving representatives from public and private organizations was organized. The input from the FGD was analyzed using content analysis, and the findings indicate that Millennial and Generation Z employees have differing values that should be given considerable attention by management, which is mainly represented by Generation X. Managerial and research implications are provided in the paper.

The ready-to-eat (RTE) food market is growing worldwide. Nevertheless, a limited study was found where researchers compare consumer behavioral intention toward RTE foods between countries. This study compares consumers in Malaysia and Indonesia regarding their food preferences and behavioral intentions toward RTE foods. Using a quantitative cross-sectional approach, the researchers developed an online survey and distributed the survey link to consumers aged 18 years and above from both countries via social media platforms. The dataset comprised 321 responses from Malaysia and 262 from Indonesia. Based on the analyses, findings reported some similarities and differences in consumer preferences and behavior intention between both countries. The highest percentages of Malaysian respondents were recorded for plant-based, genetically modified, gluten-free, and allergen-free foods. Interestingly, the highest percentage of Indonesian respondents reported for insect-based food than the Malaysians. More Malaysian consumers preferred ethnic foods from different cultures than Indonesians. About the same highest percentages of consumers from both countries preferred cell-cultured meat, 3D printed foods, and vegan foods. For Malaysian samples, attitude and subjective norms significantly influenced their behavior intention toward RTE foods. For Indonesian samples, subjective norms and behavioral control significantly influence consumer behavior intention toward RTE foods. Findings are relevant for food producers and marketers to explore the young consumer market and to identify new products to fulfill the market demand. This study broadens and deepens the current understanding of both countries' RTE food trends and consumer behavioral patterns. Food producers should promote RTE food products by highlighting their benefits through marketing channels.

Numerous organizations have been compelled to adopt new ways of managing work and the environment because of the pandemic. Understanding the resilience dynamics during the adoption of digital technology is more important than ever considering challenges like terrorism, economic recessions, mass migration, cyberattacks, and a variety of other socio-political and economic trends. Reviewing publications that examine the connection between digital technologies and organizational resilience from 2014 to 2024 is the goal of this project. The PRISMA approach was used to conduct a systematic review. 47 relevant papers were found as a consequence of this, most of which came from the Scopus database. This implies that academics are engaged in the subject. The papers consistently cited the diffusion of innovation (DOI) theory and the technology-organization-environment (TOE) framework, with a bias towards quantitative research methods. Five major themes emerge from the analysis: digital transformation, organizational resilience, business performance, innovation, and adoption of digital technology. By providing new perspectives, the study closes gaps in the literature. It was believed that the Journal of Technological Forecasting and Social Change was a valuable source of information on studies on digital adoption. Based on the results, the report offers recommendations and points up directions for future research to increase organizational resilience by utilizing digital technology. Organizations may leverage digital technology to effectively overcome obstacles and prosper in a constantly changing landscape by implementing these suggested practices.

Nowadays, digital technology has been an important element in assisting the community in their daily routine. During the COVID-19 era, The Special Committee for Ensuring Access to COVID-19 Vaccine Supply (JKJAV) has been initiated to assist the health and well-being of Malaysian citizens in recovering from the COVID-19 pandemic. MySejahtera , a healthcare application technology, has been used by Malaysian citizens for seeking vaccination information as well as updating their health status. While there are benefits to using the application, there is still a challenge in using the technology among senior citizens. This study aims to investigate digital barriers to using a healthcare application, known as MySejahtera , among senior citizens in Kelantan. This study also reveals lessons learned regarding the use of technology among senior citizens during the Covid-19 era. Convergent parallel mixed method research design is initiated to produce a sentiment analysis for identifying digital barriers issues and challenges among senior citizens in Kelantan. 5 respondents aged from 60 to 80 years old were interviewed to obtain their sentiments on using digital technology for vaccination information and Covid-19 news. This study highlights issues namely awareness of knowledge, misconception about digital technology, information quality and technology usage among the senior citizens in Kelantan. This study summarizes that there is a need to reduce digital barriers among senior citizens to ensure digital inclusion for their benefit in health and well-being.

This research delves into the utilization of Personality Traits theory to comprehend the underlying motivations behind Waqf practices among military personnel. Implementing a structured questionnaire as the main tool for data collection, a total of 487 responses were secured. The research tools utilized in this study were derived from prevailing scholarly literature in the realm of personality psychology. The empirical findings of this study validate the substantial influence of personality traits, encompassing behavioral control and environmental components, on the inclination of military personnel to participate in endowment practices. This elucidates the complexities inherent in charitable contributions within this specific cohort. The discoveries underscore the importance of individual personality traits in shaping philanthropic behaviors among military personnel. Elements such as behavioral control and environmental factors play pivotal roles in molding the propensity towards Waqf practices within this distinct demographic. These insights harbor practical implications for policymakers, military institutions, and scholars, furnishing a more profound insight into how personality traits and environmental elements impact endowment behaviors. This investigation emphasizes the necessity of taking into account personality traits when scrutinizing charitable endeavors among military personnel. By comprehending these motivations, policymakers and military entities can more effectively endorse and bolster Waqf practices among their members. Furthermore, these results contribute to the wider discussion on the convergence of personality psychology and philanthropy, enhancing our understanding of charitable behaviors in specialized settings such as the military.

This study provides a thorough content analysis of previous research and scholarly works on social media usage and its content by micro, small, and medium enterprises (MSMEs). Understanding the many viewpoints and insights found in the literature is crucial, given the growing impact of social media on business dynamics. This study intends to uncover recurrent topics, approaches, trends, and knowledge gaps regarding MSMEs' social media content strategy through a comprehensive review and analysis of previous research. The goal of this research is to provide a thorough understanding of the opportunities and problems faced by MSMEs in creating effective social media content by combining and critically analyzing the corpus of existing work. The analysis's conclusions not only synthesize the body of knowledge now available but also guide future studies and provide valuable suggestions for improving MSMEs' social media initiatives.

This study focuses on a literature review examining the impact of Knowledge Management Capabilities (KMC) and Learning Orientation (LO) among hoteliers in Malaysia. The tourism industry, one of the fastest-growing sectors, was significantly affected by Covid-19. However, it is now beginning to recover, with tourists adopting different perspectives. To maintain a competitive edge, the industry, including hoteliers, must stay abreast of the latest market trends. This requires both top management and employees to be equipped with adequate and relevant knowledge. Despite this need, some hoteliers are still reluctant to adopt knowledge management practices. Additionally, some are unable to utilize knowledge as part of their learning orientation to address changing market trends and various challenges, both micro and macro, to remain competitive. This research aims to explore how learning orientation is influenced by knowledge management capabilities, based on empirical studies. The conceptual analysis from this study can pave the way for developing a framework and further research analysis.

The prevalence of social media usage in Malaysia is apparent, as a substantial 78.5% of the population actively participates in online platforms. This provides the groundwork for an extensive analysis of the influence that social media marketing has on the decision-making process of consumers in the digital domain. This research focuses on analyzing the influence of four specific aspects of social media marketing on consumers' purchasing decisions for tourism products. Interactivity, informativeness, entertainment value and perceived relevance are the elements that must be taken into account. The data was gathered from a diverse group of individuals who have extensive experience with social media. This was done through a thorough and structured online survey. The survey was completed by 142 participants in total and the data was analyzed using SPSS. The findings indicate that factors such as interactivity, informativeness and perceived relevance play a significant role in influencing consumers' purchase decisions. However, it was discovered that the impact of entertainment on purchase decisions is not significant. The findings of this study make an important contribution toward filling the gap in exploring how the tourism industry maximizes social media marketing features as digital marketing in knowing consumers’ purchasing decisions. This study has shed some light on how marketers effectively manage and take advantage of social media platforms such as Instagram, Twitter, Facebook and Tik-Tok. Further research comparing with bigger data and other countries or regions will enrich the research findings.