Author

  • Khurram Ghani

    • Graduate School of Business, University Sains Malaysia, Malaysia
    • Malaysia

  • Ahmad Puad Mat Som

    • School of Housing, Building and Planning, Universiti Sains Malaysia, Malaysia
    • Malaysia

  • Sher Akbar

    • School of Housing, Building and Planning, Universiti Sains Malaysia, Malaysia
    • Malaysia

  • Ijaz- Ur- Rehman

    • SZABIST, Islamabad – Pakistan
    • Pakistan

Abstract

This paper presents the results of a study that investigates the role of religiosity and perceived ethical values of marketers on marketing ethics, using the measure developed by Forsyth (1980). One dimension of the study is relativism and idealism affecting the importance of ethics moderated by religion. The study showed that people having high idealism have high ethics but having high relativism does not show that there is a decrease in ethics even both idealism and relativism were moderated by one’s strength of a religion. Overall, the study was found significant to as it and provides an understanding of marketing ethics in different cultures and company’s practices

Keywords

References

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How to Cite

Ghani, K., Mat Som, A. P., Akbar, S., & Ur- Rehman, I.-. (2011). Marketers’ Perception about Marketing Ethics: Evidence from Malaysia. Journal of Economics and Behavioral Studies, 2(6), 255-262. https://doi.org/10.22610/jebs.v2i6.243

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Section

Research Paper

Published in

Vol. 2 No. 6 (2011) Monetary Policy, Trade & Fiscal Stability View issue contents

Published

2011-06-15

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