Abstract
Understanding mobile phone users' preferences and behavior is essential for the commercial success of new application development. This study aims to enhance this understanding by identifying the personality traits associated with smart phone application use. Multiple regressions were used to analyze results from a sample of 233 participants. Consistent with recent personality research, we found that the "Big Five" personality dimensions are related to the application of smartphone technology. Extroverted individuals reported greater importance on gaming applications, but they viewed productivity applications as less important. Also, neurotics placed greater importance on travel applications, while less conscientious people indicated that communication, productivity, and utilities applications were less important to them.
Keywords
- Personality Traits Search this journal for Personality Traits (opens in a new tab)
- Mobile Phone Applications Search this journal for Mobile Phone Applications (opens in a new tab)
- Big Five Inventory Search this journal for Big Five Inventory (opens in a new tab)
- Extraversion Search this journal for Extraversion (opens in a new tab)
- Conscientiousness Search this journal for Conscientiousness (opens in a new tab)
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Copyright (c) 2012 Wilburn Lane, Chris Manner (Author)
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Keywords
- Personality Traits Search this journal for Personality Traits (opens in a new tab)
- Mobile Phone Applications Search this journal for Mobile Phone Applications (opens in a new tab)
- Big Five Inventory Search this journal for Big Five Inventory (opens in a new tab)
- Extraversion Search this journal for Extraversion (opens in a new tab)
- Conscientiousness Search this journal for Conscientiousness (opens in a new tab)
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Vol. 4 No. 5 (2012)
Behavioural Finance, Policy & Cross-Cultural Markets
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