Author

  • Milena Vukić

    • University of Belgrade, Belgrade, Serbia
    • Serbia

  • Milena Popović

    • University of Belgrade, Belgrade, Serbia
    • Serbia

  • Marija Kuzmanović

    • University of Belgrade, Belgrade, Serbia
    • Serbia

Abstract

To become competitive in the global world market, as a relatively new destination for rural tourism, we need to know how to use existing resources and to prove capable of coping with new challenges. The road to this great accomplishment goes through branding, because only with the help of branding it is possible to achieve recognition of Serbian rural product. That, first, implies a reformatory process of searching for our renewed that is redesigned identity, networking of various industries, as well as their integration. In such a context, rural tourism of Serbia should not be isolated within a particular segment of the whole, rather it should master those universal principles upon which the world is organized today, which is a unique and dynamic tourist product, and should be gradually turned into a brand thanks to its added value.

Keywords

References

  • Bodwin, G., Allen, J., O’Toole, W., Harris, R. & McDonnell, I. (2007). Events Management, Butterworth and Heinemann, Oxford.
  • Butler, R., Hall, C. M. & Jenkins, J. (1998). Tourism and recreation in rural areas. John Wiley & Sonsltd, England.
  • Hall, D., Kirkpatrick, I. & Mitchell, M. (2005). Rural Tourism and Sustainable Business. Channel View Publication, England, 90.
  • Kotler, P., Bowen, J. & Makens, J. (2005). Marketing for Hospitality and Tourism. Pearson Education.
  • Morgan, N. J., Priitchard, A. & Pride, R. (2006). Destination Branding- creating the unique destination proposition. Butterworthand Heinemann, Oxford.
  • Skuras, D., Dimara, E. & Petrou, A. (2006). Rural Tourism and Visitors’ Expenditures for Local Food Products. Regional Studies , 40(7), 769–779.

Downloads

No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.

How to Cite

Vukić, M., Popović, M., & Kuzmanović, M. (2012). Branding in Serbian Rural Tourism. Journal of Economics and Behavioral Studies, 4(11), 671-676. https://doi.org/10.22610/jebs.v4i11.367

Share this article

License

Copyright (c) 2012 Milena Vukić, Milena Popović, Marija Kuzmanović (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.

Keywords

Section

Research Paper

Published in

Vol. 4 No. 11 (2012) Ethics, Workforce & Financial Behaviour View issue contents

Published

2012-11-15

Submissions

Have research to publish? Journal of Economics and Behavioral Studies welcomes submissions.

Make a Submission