Author

  • Wilfred Kassangoye

    • Tshwane University of Technology, South Africa
    • South Africa

  • Johan W de Jager

    • Tshwane University of Technology, South Africa
    • South Africa

  • Robert Rugimbana

    • Tshwane University of Technology, South Africa
    • South Africa

Abstract

This study examines the case of student adoption and usage patterns of the Internet as an innovation in delivering important services that include financial services. The quantitative approach employed in this study utilizes an extended version of Rogers’ model of perceived innovation attributes. Consistent with previous studies, the perceived innovation attributes were found to be important determinants of students’ adoption decisions. However, two dimensions, namely relative advantage and perceived usefulness were found to influence this consumer groups’ adoption decisions more prominently, thus highlighting the complex nature of the innovation and adoption decisions for Internet services users.

Keywords

References

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How to Cite

Kassangoye, W., de Jager, J. W., & Rugimbana, R. (2013). Internet adoption and usage patterns among Students in selected South African Universities. Journal of Economics and Behavioral Studies, 5(6), 377-385. https://doi.org/10.22610/jebs.v5i6.412

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Copyright (c) 2013 Wilfred Kassangoye, Johan W de Jager, Robert Rugimbana (Author)

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Section

Research Paper

Published in

Vol. 5 No. 6 (2013) Regional Disparity, Fiscal Debt & Monetary Transition View issue contents

Published

2013-06-30

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