Abstract
Recent investigations have uncovered large, consistent deviations from the predictions of Homo economics that individuals are entirely self-regarding. Our study undertook a cross-cultural study of behavior search for the evidences of other-regarding behaviors and its ethnic difference, and accounted for by anatomy of culture. This study recruited 90 subjects of three ethnic groups from market trade-based (ethnic Han), nomadism-based (ethnic Zang) and agriculture-based (ethnic Bouyei) areas in China and conducted public good provision experiment with stranger-treatment design. Under the assumption of self-regarding preferences, the Nash equilibrium is zero contribution by all in public account using backward induction. However, we found contributions did not reduce to zero over all three sessions. Besides, the differences in contributions between ethnicities strongly depended on the degree of ethnic dominance, and Zang harbored the strongest reciprocal preference generally over all group structures. A particular set of measurable factors was identified as proxies for cultural influences on behavioral differences observed in experiments between ethnicities. The results showed all of the cultural factors accounted for the behavioral differences between the ethnic Han and the other two minor ethnicities. However, behavioral difference between minor ethnicities was attributed to group structure only. (1) People may harbor various forms of prosocial emotions in economic affairs, and especially exhibit stronger at the initial phase rather than what canonical model assumes. (2) Behavioral differences between ethnicities are prominent and can be explained by differences in cultural influence.
Keywords
- Prosocial Behavior Search this journal for Prosocial Behavior (opens in a new tab)
- Public Good Provision Game Search this journal for Public Good Provision Game (opens in a new tab)
- Culture Search this journal for Culture (opens in a new tab)
- Ethnicity Search this journal for Ethnicity (opens in a new tab)
- Group Structure Search this journal for Group Structure (opens in a new tab)
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Copyright (c) 2015 Fengwei Sun, Xunzhou Ma, Xiaoxiao Wang, Quanlan Yi, Mengliang Wu (Author)

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Keywords
- Prosocial Behavior Search this journal for Prosocial Behavior (opens in a new tab)
- Public Good Provision Game Search this journal for Public Good Provision Game (opens in a new tab)
- Culture Search this journal for Culture (opens in a new tab)
- Ethnicity Search this journal for Ethnicity (opens in a new tab)
- Group Structure Search this journal for Group Structure (opens in a new tab)
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Vol. 7 No. 6(J) (2015)
Entrepreneurship, Finance & Behavioural Studies
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